Home / Services / Open Innovation / Startup Scouting
Discover Game-Changing Startups Before Your Competitors Do
Pinpoint the most promising startups with insights from 29,500+ trends and technologies including AI, renewable energy, sustainability, and next-gen software to secure your competitive advantage.
Over 1000+ Users and 100+ Brands Trust GreyB































Urgent Need for a Strategic Partner for Digital Healthcare Application Development A Fortune 500 company set out to develop a digital healthcare application that could leverage image analysis technology to measure human height and weight accurately. Initially, the company partnered with an external entity to co-develop this solution, but the

Exploring Key Players, Innovation Challenges, and Investment Prospects for a Profitable Market Entry The technology strategy team at a leading energy firm was tasked with evaluating the potential of entering the Redox Flow Battery (RFB) market, i.e., to know whether the entry will be sustainable, frictionless, and profitable in the

Explore global breakthroughs and turn ideas into action faster.
With over 15M innovations accounted, why reinvent the wheel? 85% of successful innovations build on existing technology. Leverage existing tech to uncover game-changing solutions, saving time and resources. GreyB’s tech scouting can help you solve the most pressing innovation challenges of your industry faster than your competition.

Dig Deeper With Curated Insights That Save Time
Leverage our in-house tools, adopt technologies vetted by GreyB and gain an ecosystem of capabilities to de-risk your innovation strategy.
Amplify Operations With Best-In-Class Experts And Reliable Research
Get instant access to robust leaders who make a difference and cutting-edge research that makes you stop guessing and start winning.
Seize Opportunities Before They Happen
Track game-changing trends and execute decisively to future-proof your business results today.
Our Core Strengths, Vouched By 1000+ Clients.
Expertise: Get Experts On-Board
Bridge the gap with expert feedback, ensuring your decisions are backed by industry insights.
Strategy: Goal-specific, Impact-driven.
Embark on a purpose-driven winning course of action. Drive real impact with problem-specific plans.
Agility: Quick, Easy, Best-In-Breed Research.
Say goodbye to data overload. Get crystallized research that simplifies complex insights to share easily with your team.
Exhaustive: Apply cross-Industry Expertise
Tap into cross-industry knowledge for fresh perspectives and accelerated growth.
Our Methodology: How We Scout
Our systematic approach ensures comprehensive coverage and actionable insights for your technology scouting initiatives.
Strategic Alignment
We begin by understanding your innovation goals, technology gaps, and strategic priorities to create a targeted scouting framework.
- Patent landscape analysis
- Academic research monitoring
- Startup ecosystem tracking
Comprehensive Mapping
Our experts map the global startup ecosystem using proprietary databases and advanced analytics to identify relevant opportunities.
- Custom relevance scoring
- Technology readiness assessment
- Commercial viability analysis
Deep Due Diligence
We conduct thorough technical and commercial assessments, analyzing IP portfolios, team capabilities, and market potential.
- Expert analysis reports
- Competitive benchmarking
- Risk-benefit assessment
Strategic Recommendations
Receive detailed reports with actionable insights, partnership recommendations, and risk assessments for each opportunity.
- Executive summaries
- Implementation roadmaps
- Ongoing monitoring
Success Stories
Real results from our technology scouting engagements with leading enterprises.
Global Dairy Leader
Dairy Industry
Challenge
A U.S.-based global food and dairy company needed to understand Chile’s plant-based milk market to position its products effectively amid shifting consumer demands and rising competition.
Solution
Research into consumer preferences, buying behavior, competitor claims, and packaging revealed gaps in price, variety, and nutrition. These insights guided strategies for pricing, diversified product lines, and nutrition-focused formulations.
Outcome
The company gained strategic clarity, achieving 15% faster market entry, 25% higher consumer satisfaction, and 20% more product variety in Chile’s plant-based milk sector.
Key Results
25%
Rise in consumer satisfaction
15%
Faster market entry
3
Leading consumer motivations identified
A Global Nutrition Company
Infant Formula
Challenge
The company needed an infant formula tailored to C-section-born babies that could restore gut microbiota, reduce infection risks, and meet parental concerns while ensuring regulatory compliance.
Solution
Through ingredient research and clinical trials, a blend of GOS/FOS prebiotics, Bifidobacterium breve M-16V, Lactobacillus fermentum CECT5716, and targeted vitamins was developed. This met regulations, delivered proven results, and built parental trust.
Outcome
The formula combined prebiotics, probiotics, and vitamins to restore gut microbiota, reduce infection risks, and improve infant health. It supported clear product claims and positioned the company as a market leader in regions with high C-section birth rates.
Key Results
50+
Publications, clinical trials, and patents analyzed
4
Ingredient combinations identified
3
Leading brands benchmarked
Why to choose GreyB your next partner?

Scouted by GreyB
When your innovation discovery requires verified results, GreyB goes beyond desktop research to validate, verify, and benchmark innovations against the metrics that matter most to you. Explore our Scouted By GreyB series to see how we do it for startup and suppliers.
Startup Database
Discover early-stage startups with groundbreaking innovations. By tapping into a curated list of emerging companies, you can identify potential partners, investment opportunities, and disruptive technologies that are shaping the future across industries.

EIC Partner
GreyB is trusted by the European Innovation Council to deliver strategic insights and tailored solutions that drive innovation, reflecting our commitment to helping businesses achieve long-term success.
Accelerate Innovation Discovery with SLATE
AI-driven platform that streamlines innovation discovery. With a centralized database of research, patents, and industry trends, Slate helps you track competitors, explore new materials, and make faster, data-backed decisions in R&D.

Exceptional Team, Rewarding Results.
GreyB’s team brought a refreshingly interactive approach to our 5G wireless invalidation project. I wasn’t used to it, but it worked well. Arjun kept things organized and on track. Preetika, the technical lead, was well-prepared with highlighted passages during our
The simple language summaries are a game-changer for communicating with clients. They understand the patents without getting lost in legal terminology.
As a patent litigator, I need to quickly assess prior art. Global Patent Search AI consistently surfaces the most relevant patents in the top results, saving countless hours.
This tool has dramatically reduced the time I spend on preliminary patent searches. The summaries are remarkably accurate and help me quickly determine relevance.
If I were to give you a testimonial, I will praise for your reporting format especially the level of detail you can capture in the analysis. Another aspect that struck a chord with me is how the file history was
As you know I work with you on FTO matters in consumer products industry. My project technologies are simpler but I need first turnaround times and clean reporting to make a go and no-go decisions. I am happy with the
As you know, I use you for patentability searches and I know you are not the cheapest one, nor do I search for the cheapest vendor. Why I still use you is because you respond fast, you tell me if
Our corporate team has 4 divisions and we need a lot of work on the business use of patent data (Patent-Informatics). I got impressed with your dashboard capabilities, especially when you can ensure the accuracy of data behind the dashboard
I don’t have much to add, most of my requirements are about good quality invalidation search as that’s what our firm is specialized in doing. The star point for me in your capability and services is how well you extend
Arjun and his team delivered top-notch service on the invalidation search project. They kept us informed throughout the process and provided very useful interim reports with high quality technical discussions to achieve an excellent result. It was a seamless project
Ready to Discover Your Next Innovation?
Join 500+ leading companies that trust our scouting expertise to identify breakthrough opportunities and stay ahead of the competition.
GreyB's Comprehensive Technology Scouting Services
Technology Analysis
Make sense of complex data across patents, products, science, and competitors. Our in-depth analysis helps you uncover emerging trends, validate opportunities, and de-risk innovation decisions.
Supplier Scouting
Need reliable partners to bring your ideas to life? We identify and evaluate suppliers with the right capabilities, certifications, and scale to support your R&D or manufacturing goals.
Startup Scouting
Whitespace Analysis
Market Research
Competitive Analysis
Have a Custom Scouting Need?
Not all innovation needs fit in a box—and we get that. If you’re exploring something unique or need to scout a niche technology, startup, or supplier, we’ll tailor a custom project just for you. Whether it’s for a strategic pivot or a next-gen R&D plan, we’ll help you move forward with clarity.
Read Recent Case Studies
Industries We Serve
Our startup scouting expertise spans across diverse industries, delivering sector-specific insights and opportunities.
Food & Beverages
Driving innovation in alternative ingredients, sustainable packaging, and health-focused products.
Consumer Goods
AI, quantum computing, cybersecurity, and emerging software platforms.
Healthcare & Life Sciences
Digital health, biotechnology, medical devices, and pharmaceutical innovations.
Automotive & Mobility
Electric vehicles, autonomous driving, and next-gen transportation solutions.
Consumer Electronics
Wearables, smart devices, AR/VR, and next-generation consumer tech.
Sustainability & Packaging
Renewable energy, smart grids, energy storage, and sustainability technologies.
Talk to our Leaders With 1500+ Open Innovation Triumphs.
Sr. Vice President
Group Manager
Manager
Excellence & Experience
Most Asked Questions
How do you ensure the quality of startups you identify?
We use a rigorous multi-stage evaluation process that includes technical assessment, IP analysis, team evaluation, market validation, and financial health checks. Our proprietary scoring system helps rank opportunities based on your specific criteria.
How do you identify the right startups for my business needs?
We start by understanding your specific goals, industry focus, and technology interests. Our team then combines AI-driven scouting tools with expert human validation to identify startups that align closely with your strategic objectives.
Can you help us benchmark startups against competitors?
Yes. We not only identify startups but also evaluate their technology, IP strength, market traction, and competitive landscape, so you can make informed decisions.
Is your service limited to technology startups?
We scout across both technology-driven and business model-driven innovations, depending on what is most valuable to your organization and your business needs.
Can you help connect us directly with the startups you scout?
Yes. Beyond identifying promising startups, we facilitate introductions and support you in establishing meaningful conversations that can lead to partnerships, investments, or acquisitions.
What industries and regions do you cover?
We provide global coverage across all major innovation hubs, including Silicon Valley, Europe, Asia-Pacific, and emerging markets. Our expertise spans technology sectors including F&B, Dairy, Agritech, Cosmetics, Energy, Healthcare, AI/ML, biotech, cleantech, fintech, and deep tech industries.
How long does a typical startup scouting project take?
Project timelines vary based on scope and complexity. A focused technology scouting project typically takes 6-12 weeks, while comprehensive ecosystem mapping can take 3-6 months. We provide regular updates and interim deliverables throughout the process.
Do you provide ongoing monitoring after project completion?
Yes, we offer ongoing monitoring services to track the evolution of identified startups, new entrants in your areas of interest, and emerging technology trends. This ensures you stay updated on the dynamic startup landscape.
How do you handle confidentiality and data security?
We maintain strict confidentiality protocols with comprehensive NDAs, secure data handling processes, and limited access controls. Your strategic information and project details are protected with enterprise-grade security measures.
What makes GreyB different from other scouting services?
GreyB unique combination of deep technical expertise, proprietary IP intelligence capabilities, global network, and systematic methodology sets us apart. We provide not just identification but comprehensive analysis and actionable recommendations for strategic decision-making.

Ready to Discover Your Next Innovation?
Join 500+ leading companies that trust our startup scouting expertise to identify breakthrough opportunities and stay ahead of the competition.