Your next breakthrough is already out there. We find it before your competitors do
GreyB’s research analysts, with deep domain knowledge across 30+ industries, scan patents, scientific literature, global startup databases, supplier ecosystems, and market data to give your R&D and innovation teams the external intelligence they need. They move from brief to decision in weeks, not months.
Over 1000+ Users and 100+ Brands Trust GreyB
A leading global packaging and materials manufacturer approached GreyB to better understand how sustainability pressures and customer preferences could shape the future of Styrofoam in protective transport packaging. Expanded Polystyrene (EPS), commonly known as Styrofoam, is lightweight and effective for cushioning, but presents challenges at the end of life. Although
A FMCG organization wanted to explore how aroma could be leveraged as a strategic driver of consumer delight, emotional engagement, and differentiated brand experience in the case of chocolates. Instead of viewing aroma merely as an aesthetic enhancement, the objective was to evaluate how structured aroma-management technologies could elevate indulgence,
Meeting Sustainability Demands with Innovative Packaging for Skincare Products As part of its sustainability plan, a well-known cosmetics company wanted to switch its skincare products to monomaterial packaging. As laws became stricter and customers wanted eco-friendly products, choosing the right packaging was key for long-term success. The company also had
Gain utilitarian value with expert analysis from our team.
Struggling to grow revenue from innovation? Join companies prioritizing innovation to yield 22% higher profits. Our experts uncover hidden connections, analyze competition, and find white-spaces to innovate so you can bridge the gap between your vision and market needs.
Dig Deeper With Curated Insights That Save Time
Leverage our in-house solutions, collaborate with vetted partners and gain an ecosystem of capabilities to de-risk your innovation strategy.
Amplify Operations With Best-In-Class Experts And Reliable Research
Get instant access to robust leaders who make a difference and cutting-edge research that makes you stop guessing, start winning.
Seize Opportunities Before They Happen
Track game-changing trends and execute decisively to future-proof your business results today.
How a GreyB engagement works,
from brief to decision-ready output
At GreyB, we follow a structured yet flexible process to ensure every engagement delivers actionable outcomes.
Discovery & Scanning
We capture opportunities from global datasets, patents, startups, suppliers, and markets to map the innovation landscape.
- Patent and market scans
- Startup and supplier ecosystem tracking
- Academic and industry research monitoring
Filtering & Prioritization
Expert-driven filtering highlights the most relevant opportunities aligned with your goals.
- Custom relevance scoring
- Market readiness assessment
- Strategic fit evaluation
Analysis & Evaluation
Our experts validate technologies, partners, and markets for feasibility and impact.
- Competitive benchmarking
- Risk-benefit assessment
- Opportunity validation reports
Delivery & Integration
We deliver insights in formats that empower action and long-term success.
- Executive summaries
- Strategic roadmaps
- Ongoing monitoring & updates
Success Stories
Real outcomes from our open innovation projects, helping global enterprises uncover opportunities and accelerate growth.
Global Dairy Leader
Dairy Industry
Challenge
A U.S.-based global food and dairy company needed to understand Chile’s plant-based milk market to position its products effectively amid shifting consumer demands and rising competition.
Solution
Research into consumer preferences, buying behavior, competitor claims, and packaging revealed gaps in price, variety, and nutrition. These insights guided strategies for pricing, diversified product lines, and nutrition-focused formulations.
Outcome
The company gained strategic clarity, achieving 15% faster market entry, 25% higher consumer satisfaction, and 20% more product variety in Chile’s plant-based milk sector.
Key Results
25%
Rise in consumer satisfaction
15%
Faster market entry
3
Leading consumer motivations identified
A Global Nutrition Company
Infant Formula
Challenge
The company needed an infant formula tailored to C-section-born babies that could restore gut microbiota, reduce infection risks, and meet parental concerns while ensuring regulatory compliance.
Solution
Through ingredient research and clinical trials, a blend of GOS/FOS prebiotics, Bifidobacterium breve M-16V, Lactobacillus fermentum CECT5716, and targeted vitamins was developed. This met regulations, delivered proven results, and built parental trust.
Outcome
The formula combined prebiotics, probiotics, and vitamins to restore gut microbiota, reduce infection risks, and improve infant health. It supported clear product claims and positioned the company as a market leader in regions with high C-section birth rates.
Key Results
50+
Publications, clinical trials, and patents analyzed
4
Ingredient combinations identified
3
Leading brands benchmarked
Why choose GreyB your next partner?
Scouted by GreyB
When your innovation discovery requires verified results, GreyB goes beyond desktop research to validate, verify, and benchmark innovations against the metrics that matter most to you. Explore our Scouted By GreyB series to see how we do it for startup and suppliers.
Startup Database
Discover early-stage startups with groundbreaking innovations. By tapping into a curated list of emerging companies, you can identify potential partners, investment opportunities, and disruptive technologies that are shaping the future across industries.
EIC Partner
GreyB is trusted by the European Innovation Council to deliver strategic insights and tailored solutions that drive innovation, reflecting our commitment to helping businesses achieve long-term success.
Accelerate Innovation Discovery with SLATE
AI-driven platform that streamlines innovation discovery. With a centralized database of research, patents, and industry trends, Slate helps you track competitors, explore new materials, and make faster, data-backed decisions in R&D.
Exceptional Team, Rewarding Results.
GreyB’s team brought a refreshingly interactive approach to our 5G wireless invalidation project. I wasn’t used to it, but it worked well. Arjun kept things organized and on track. Preetika, the technical lead, was well-prepared with highlighted passages during our
If I were to give you a testimonial, I will praise for your reporting format especially the level of detail you can capture in the analysis. Another aspect that struck a chord with me is how the file history was
As you know I work with you on FTO matters in consumer products industry. My project technologies are simpler but I need first turnaround times and clean reporting to make a go and no-go decisions. I am happy with the
As you know, I use you for patentability searches and I know you are not the cheapest one, nor do I search for the cheapest vendor. Why I still use you is because you respond fast, you tell me if
Our corporate team has 4 divisions and we need a lot of work on the business use of patent data (Patent-Informatics). I got impressed with your dashboard capabilities, especially when you can ensure the accuracy of data behind the dashboard
I don’t have much to add, most of my requirements are about good quality invalidation search as that’s what our firm is specialized in doing. The star point for me in your capability and services is how well you extend
Arjun and his team delivered top-notch service on the invalidation search project. They kept us informed throughout the process and provided very useful interim reports with high quality technical discussions to achieve an excellent result. It was a seamless project
1. The report and the additional helpful comments in your emails were easy to understand and read through. I did not need any extra clarifications. 2. I also appreciate the intermediate checks and sharing of the preliminary results from your
I’ve worked with GreyB for several years, mostly for patent invalidity searches, and recommend GreyB for high-quality, in-depth prior art searching. GreyB is very professional in their approach. Especially helpful is the way they share the updates on rolling basis
I am very satisfied with the services provided by GreyB. The collaboration with the researchers was extremely efficient and pleasant. They quickly adapted to our feedback and found valuable prior art in both patent and non-patent literature. The final report
Ready to Discover Your Next Innovation?
Join 500+ companies that trust GreyB to explore new technologies, identify hidden opportunities, and build stronger innovation strategies.
Get Tailored Solutions To Drive Tangible Revenue.
Technology Scouting
Know what technologies exist globally that could solve a specific problem. You get a structured shortlist of technologies, companies, and research groups ranked by maturity, commercial availability, and fit to your criteria. Typical turnaround is 3 to 6 weeks.
Technology Landscape Analysis
Know who is doing what in a technology space, how mature it is, and where it’s heading. You get a complete map of technology activity by player, geography, patent filing trend, and academic research volume. This is the foundation for a credible R&D roadmap or investment decision.
Supplier Scouting
Know who can supply what you’re looking for and whether their claims hold up. You get a globally sourced, technically assessed supplier shortlist. For high-stakes sourcing, our Scouted by GreyB programme physically tests supplier claims before they reach you.
White Space Analysis
Know where the gaps in the market are that no one has claimed. You get a mapped view of underserved needs, unclaimed technology niches, and unaddressed consumer segments, built on evidence rather than intuition.
Market Research
Know what the market wants and whether there’s demand evidence for what you’re planning to build. You get consumer demand analysis, competitive product benchmarking, regulatory landscape context, and channel dynamics, distilled into a brief your product team can act on straight away
Competitive Analysis
Know what your competition is doing in R&D that their product launches don’t show. You get a patent-intelligence view of competitor R&D investment, covering where they’re filing, what they’re protecting, and where the signals suggest they’re heading next.
Ingredient Scouting
Find ingredients globally, including from non-obvious or novel sources, that could replace or improve what you’re currently using. You get a research-led ingredient landscape covering natural alternatives, bio-derived options, and emerging outputs from synthetic biology, with patent status, supplier availability, and regulatory pathway noted for each candidate.
Startup Scouting
Know which early-stage companies are working in a given space and whether any are ready for a partnership conversation. You get a curated longlist narrowed to a vetted shortlist, with each startup assessed for funding stage, IP position, key team, and strategic fit. We verify claims in the field where the decision warrants it.
Custom Data to Innovate Faster
Maximize your open innovation efforts with tailored data analysis. From patent landscapes to emerging technology scouting, our customized insights provide actionable recommendations that drive revenue and accelerate product development. Leverage our expertise to turn complex data into strategic advantages for your innovation initiatives.
Read Recent Case Studies
A leading global packaging and materials manufacturer approached GreyB to better understand how sustainability pressures and customer preferences could shape the future of Styrofoam in protective transport packaging. Expanded Polystyrene
A FMCG organization wanted to explore how aroma could be leveraged as a strategic driver of consumer delight, emotional engagement, and differentiated brand experience in the case of chocolates. Instead
Meeting Sustainability Demands with Innovative Packaging for Skincare Products As part of its sustainability plan, a well-known cosmetics company wanted to switch its skincare products to monomaterial packaging. As laws
Tackling the Challenge of Identifying Reliable Color Removal Solutions for Post-Consumer Recyclates The innovation team of a leading FMCG firm was tasked with identifying advanced color removal technologies for Post
Identifying Investment Opportunities and Mitigating Risks The client, a leading automotive company, recognized the need to stay ahead in a rapidly evolving market driven by technological advancements such as electric
Addressing the Urgent Need for Food Security Solutions in Drought-Affected Regions The innovation team of a leading agricultural company was tasked with identifying and evaluating nutrient-rich crops that could thrive
Our Core Strengths, Vouched By 1000+ Clients
Agility: Adapt Fast, Adapt Now.
Fast-track your time-sensitive decisions with insights you need, when you need them.
Strategy: Goal-specific, Impact-driven.
Embark on a purpose-driven winning course of action. Drive real impact with problem-specific plans.
Expertise: Delivered On The Go.
Worried about uncertainty? Access independent advice from industry-leading subject matter experts.
Research: Quick, Easy, Best-In-Breed.
Say goodbye to data overload. Get crystallized research that simplifies complex insights to share easily with your team.
Industries We Serve
Our technology scouting expertise spans across diverse industries, delivering sector-specific insights and opportunities.
Food & Beverages
Driving innovation in alternative ingredients, sustainable packaging, and health-focused products.
Consumer Goods
AI, quantum computing, cybersecurity, and emerging software platforms.
Healthcare & Life Sciences
Digital health, biotechnology, medical devices, and pharmaceutical innovations.
Automotive & Mobility
Electric vehicles, autonomous driving, and next-gen transportation solutions.
Consumer Electronics
Wearables, smart devices, AR/VR, and next-generation consumer tech.
Sustainability & Packaging
Renewable energy, smart grids, energy storage, and sustainability technologies.
Talk to our Leaders With 1500+ Open Innovation Triumphs.
Sr. Vice President
Group Manager
Manager
Excellence & Experience
Most Asked Questions
What does GreyB do in open innovation that my internal team can't?
Your internal team knows your technology and your business well, and that’s not something we replace. What GreyB adds is external reach and research speed. We access patent databases across 100+ jurisdictions, scientific literature in multiple languages, proprietary startup and supplier networks, and primary sources that aren’t indexed publicly. A brief that would take your team 3 to 4 months of part-time search effort typically takes GreyB 4 to 6 weeks of focused work, and we bring domain analysts who’ve run this specific type of search dozens of times in your industry. You receive a decision-ready shortlist, not a raw dataset your team has to triage.
How long does a typical technology scouting or startup scouting project take?
Most focused scouting projects, where the brief is well defined, run between 3 and 6 weeks from confirmed brief to final delivery. A startup scouting sprint for a specific technology area typically takes 4 weeks. A full technology landscape, covering patent activity, academic research, commercial players, and competitive moves, takes 6 to 8 weeks. We give you a specific timeline at scoping stage, before any commitment. If your internal deadline requires a faster turnaround, tell us at the outset. We can structure the engagement to deliver a phased output rather than a delayed complete one.
We've used technology scouting vendors before and received a list of companies that weren't relevant. Why would this be different?
That missmatch comes from one of two places. Either the brief wasn’t sharpened enough before the search started, or the vendor used a single database and filtered on keywords rather than applying domain expertise. GreyB’s first step in every engagement is brief refinement. We ask the questions that surface what you’re trying to achieve, not just what you’ve asked for. We then search across multiple proprietary and public sources, and every shortlist is reviewed by a senior analyst with experience in your specific domain before it reaches you. We run a mid-project check-in to confirm we’re on track before we go deep on the final shortlist.
What does GreyB's "Scouted by GreyB" programme mean in practice?
It means we go beyond desk research. For supplier scouting and startup evaluation assignments where the stakes are high enough to warrant physical verification, GreyB researchers visit sites, order samples, test claims against published specifications, and report back on what holds up before a supplier or partner makes your shortlist. We deployed this for a global cosmetics company evaluating monomaterial packaging suppliers. We ordered samples from eight shortlisted suppliers and tested their recyclability claims against EU packaging regulations before presenting a verified shortlist of three. Not every brief needs this level of verification, but for high-conviction sourcing decisions, it’s available as part of the engagement.
Can you sign an NDA before we discuss our brief?
Yes, and we prefer to. We don’t start scoping conversations that involve sharing your brief without a mutual NDA in place. Your project brief is siloed to your dedicated engagement team. It’s not visible to other client teams, even those in adjacent industries. All research outputs are your intellectual property. We retain no rights to use, publish, or reference your findings without your explicit written consent. We maintain a conflicts register and flag any potential overlap before a project begins.
Who actually does the research, senior analysts or junior researchers?
Your engagement is led by a senior researcher with specific industry and technology domain experience, supported by a specialist analyst team. The same lead who scopes your brief runs your engagement and presents your findings. There’s no handoff to a junior team after the sale. For food and beverage projects, for example, the lead analyst has typically worked on 30 to 50 prior engagements in the same sector. They already know which databases yield useful signal, which supplier categories are hard to source, and which technology claims hold up against marketing noise. That pattern recognition produces a high-relevance shortlist rather than an exhaustive list you have to work through yourself.
We don't have a fully formed brief yet. Can GreyB help us define the problem first?
Yes, and this is where many of our best engagements start. A brief that arrives as “we want to understand the alternative protein space” typically becomes something much more precise after one conversation. It might end up as a request to find startups using mycoprotein or single-cell protein with a TRL of 6 or above, commercially active in Europe, with no existing exclusive relationships with your three key competitors. That sharpening process happens before you commit to anything. We run a complimentary 30-minute scoping conversation for any serious enquiry. Come with a rough direction and we’ll help turn it into a precise question.
Do you cover all industries or do you focus on specific sectors?
GreyB has dedicated analyst teams for 30+ industries, with deep track records in food and beverages, healthcare and life sciences, consumer goods, chemicals, automotive, packaging, and sustainability. Within those broad sectors, we work at the sub-vertical level. In food, that means dairy, infant nutrition, alternative protein, and sugar reduction. In life sciences, it means oncology, diagnostics, and medical devices. In automotive, it means EV batteries, autonomous systems, and tyres. If your technology area sits at the intersection of two industries, for example bio-inspired packaging materials that cross chemistry, food contact regulations, and sustainability, that’s where our cross-industry approach finds the most useful answers, because we know where to look in each domain at the same time.
How does GreyB compare to AI tools for research?
AI tools are useful for initial orientation. They help you understand a technology area at a high level, generate a starting list of names, or explain what a term means. They’re not reliable for research that sits behind actual R&D decisions. AI models produce fabricated patent citations and company data at a rate that makes them untrustworthy for anything compliance-sensitive or investment-grade. They don’t have access to supplier databases, private company registries, or non-English language sources. They also can’t conduct primary outreach. GreyB uses AI tools as one layer of a multi-source research process, not as a substitute for expert-led investigation.
Can GreyB work on a retainer for ongoing technology monitoring?
Yes. For technology areas where you need continuous visibility, including competitor patent activity, startup ecosystem movements, regulatory changes, or ingredient availability shifts, GreyB offers monitoring retainers. These deliver a structured intelligence brief on a defined cadence, monthly, quarterly, or triggered by significant events. Rather than commissioning a new landscape each time something changes, you get a standing watch on the domains that matter to your roadmap. Retainer clients also get access to Slate, GreyB’s R&D and IP intelligence platform, where your landscape data is maintained as a living, searchable dataset.
Exceptional Team, Rewarding Results.
I met Ayushi through GreyB. She’s my point of contact there. Always available, and really committed to exceeding our expectations she positively reinforced about the quality of the GreyB staff, and consequently, the deliveries they make. In a special way,
I had the pleasure to meet Ayushi through a Project we had with GreyB. She and her team are one of the most incredible people and teams I have ever worked with! They were always exceeding our expectations, great Communication,
Jatin and the GreyB team recently completed an excellent piece of work for us. They comprehensively searched large quantities of information, summarized key points, and identifying key trends. They kept in contact throughout the work to ensure outputs were fit
We are very happy on how elaborative and comprehensive of the report for the available tools. GreyB team really looking into different aspect and they also tried to hands-on using the app which is very beneficial as the first hand
Jatin and the GreyB team were great in taking the weight of a key project off my hands, doing the majority of the data collection and assessment that I can then use as the basis for the final report. Jatin
I would like to share with the technical community that Jatin is a great partner to work with big challenges. He provides all support and information you will need to take a big decision. Was a pleasure to explore innovation
GreyB provided an outside perspective that was very helpful as an unbiased, objective frame of reference. We were happy that many of our (subjective) assumptions were validated by GreyB’s analysis and some new aspects were added to the picture. The
Working with Jatin has been, in short, brilliant. Jatin’s professionalism and responsiveness, coupled with his ability to communicate even the most technical dairy science, have made him and GreyB our go to partners for tech scanning and patent analysis. Nothing
You incorporated directly the feedback that we gave during the interim calls and updated file was ready for the next review showing a lot of flexibility.
Jatin has supported several R&D initiatives concerning disruptive technologies. Excellent understanding of customer requirements in combination with agility and flexibility.
Ready to Power Your Innovation with GreyB?
Discover how our Open Innovation Services can help you spot opportunities, build partnerships, and stay ahead in a fast-changing world