Strategic Market Research for R&D and Innovation Teams
Uncover untapped potential and emerging market trends. Drive smarter business decisions with customized, expert-driven research.
Over 1000+ Users and 100+ Brands Trust GreyB
Value Delivered Through detailed ingredient research and clinical analysis, four key ingredient combinations were identified to address the unique health challenges faced by C-section-born babies. These included GOS/FOS prebiotics, Bifidobacterium breve M-16V, Lactobacillus fermentum CECT5716, and targeted vitamins. This combination directly restored gut microbiota, reduced infection risks, and led to
Value Delivered The client avoided guesswork and achieved strategic clarity through insights that enabled a 15% faster market entry in the plant-based milk sector, a 25% rise in consumer satisfaction, and a 20% increase in product variety. Problems Solved A leading global food and dairy company from the USA sought
Meeting Sustainability Demands with Innovative Packaging for Skincare Products As part of its sustainability plan, a well-known cosmetics company wanted to switch its skincare products to monomaterial packaging. As laws became stricter and customers wanted eco-friendly products, choosing the right packaging was key for long-term success. The company also had
Explore Global Breakthroughs & Turn Ideas into Action Faster
Innovation moves fast—staying ahead requires real-time insights into emerging technologies, market trends, and competitor strategies. Our market research helps R&D and innovation teams eliminate the noise, identify game-changing opportunities, and turn ideas into impactful solutions.
Spot Emerging Technologies Early
Stay ahead of industry shifts by identifying breakthrough innovations before they gain traction.
Gain a Competitive Edge
Analyze competitor strategies, patent trends, and market movements to refine your R&D and business approach.
Make Data-Driven Decisions
Leverage actionable insights to accelerate innovation, reduce risks, and turn ideas into market-ready solutions.
Our Core Strengths, Vouched by 1000+ clients
Leverage our expertise to make smarter, faster, and more impactful decisions.
Expertise: Get Experts On-Board
Specialized market research tailored for R&D, IP, and innovation teams across industries like telecom, aerospace, and automotive.
Comprehensive Data Coverage
Access billions of data points, including patents, competitor analysis, and emerging market trends, for a complete industry view.
Actionable Insights, Not Just Data
We transform complex research into clear, strategic recommendations to drive innovation and business growth.
Trusted by Global Leaders
1000+ users and 100+ leading brands rely on our insights to stay ahead of market shifts and make informed decisions.
Our Methodology: How We Conduct Market Research
Our structured approach ensures you discover the right suppliers efficiently and effectively.
Discovery & Scanning
We explore multiple data sources, including market reports, consumer feedback, industry databases, and competitive intelligence, to gather relevant information.
- Market landscape mapping
- Customer need analysis
- Competitive benchmarking
Data Collection & Analysis
We utilize both qualitative and quantitative research methods, including surveys, interviews, focus groups, and secondary research.
- Primary and secondary research
- Trend and gap analysis
- Statistical analysis
Interpretation & Reporting
We provide actionable insights through clear, digestible reports with tailored recommendations for your business.
- In-depth reports
- Strategic insights
- Actionable recommendations
Delivery & Integration
We ensure that our insights are easy to implement by delivering reports and actionable roadmaps to integrate findings into your decision-making processes.
- Executive summaries
- Market entry and product launch roadmaps
- Ongoing updates and monitoring
Success Stories
Real results from our startup scouting engagements with leading enterprises.
Global Dairy Leader
Dairy Industry
Challenge
A U.S.-based global food and dairy company needed to understand Chile’s plant-based milk market to position its products effectively amid shifting consumer demands and rising competition.
Solution
Research into consumer preferences, buying behavior, competitor claims, and packaging revealed gaps in price, variety, and nutrition. These insights guided strategies for pricing, diversified product lines, and nutrition-focused formulations.
Outcome
The company gained strategic clarity, achieving 15% faster market entry, 25% higher consumer satisfaction, and 20% more product variety in Chile’s plant-based milk sector.
Key Results
25%
Rise in consumer satisfaction
15%
Faster market entry
3
Leading consumer motivations identified
A Global Nutrition Company
Infant Formula
Challenge
The company needed an infant formula tailored to C-section-born babies that could restore gut microbiota, reduce infection risks, and meet parental concerns while ensuring regulatory compliance.
Solution
Through ingredient research and clinical trials, a blend of GOS/FOS prebiotics, Bifidobacterium breve M-16V, Lactobacillus fermentum CECT5716, and targeted vitamins was developed. This met regulations, delivered proven results, and built parental trust.
Outcome
The formula combined prebiotics, probiotics, and vitamins to restore gut microbiota, reduce infection risks, and improve infant health. It supported clear product claims and positioned the company as a market leader in regions with high C-section birth rates.
Key Results
50+
Publications, clinical trials, and patents analyzed
4
Ingredient combinations identified
3
Leading brands benchmarked
Why to choose GreyB your next partner?
Scouted by GreyB
When your innovation discovery requires verified results, GreyB goes beyond desktop research to validate, verify, and benchmark innovations against the metrics that matter most to you. Explore our Scouted By GreyB series to see how we do it for startup and suppliers.
Startup Database
Discover early-stage startups with groundbreaking innovations. By tapping into a curated list of emerging companies, you can identify potential partners, investment opportunities, and disruptive technologies that are shaping the future across industries.
EIC Partner
GreyB is trusted by the European Innovation Council to deliver strategic insights and tailored solutions that drive innovation, reflecting our commitment to helping businesses achieve long-term success.
Accelerate Innovation Discovery with SLATE
AI-driven platform that streamlines innovation discovery. With a centralized database of research, patents, and industry trends, Slate helps you track competitors, explore new materials, and make faster, data-backed decisions in R&D.
Exceptional Team, Rewarding Results.
I met Ayushi through GreyB. She’s my point of contact there. Always available, and really committed to exceeding our expectations she positively reinforced about the quality of the GreyB staff, and consequently, the deliveries they make. In a special way,
I had the pleasure to meet Ayushi through a Project we had with GreyB. She and her team are one of the most incredible people and teams I have ever worked with! They were always exceeding our expectations, great Communication,
Jatin and the GreyB team recently completed an excellent piece of work for us. They comprehensively searched large quantities of information, summarized key points, and identifying key trends. They kept in contact throughout the work to ensure outputs were fit
I’ve been working with Anupam and his team at GreyB for about 3 years and never was disappointed. They are clearly above-average in capturing and understanding our needs and have constantly delivered with excellence, with deliverables which are readily exploitable
We are very happy on how elaborative and comprehensive of the report for the available tools. GreyB team really looking into different aspect and they also tried to hands-on using the app which is very beneficial as the first hand
Jatin and the GreyB team were great in taking the weight of a key project off my hands, doing the majority of the data collection and assessment that I can then use as the basis for the final report. Jatin
I would like to share with the technical community that Jatin is a great partner to work with big challenges. He provides all support and information you will need to take a big decision. Was a pleasure to explore innovation
I want to repeat what we said on the call, we have been very impressed with the work you have done for us, the content is comprehensive and fully meets the requirements we set out at the beginning, this work
I have been working with Anupam and GreyB for many years now and have had great experiences on every project we have worked on together. They are responsive, timely and the work product usually goes above and beyond expectations. The
I really liked the professional and objective way in which the project we had in partnership was conducted, highlighting the great flexibility to understand our needs and deliver the work according to our expectations and within the agreed time.
Ready to Unlock Market Insights?
Gain the data-driven insights you need to drive growth and innovation.
Get Tailored Solutions To Drive Tangible Revenue.
Tech Scouting
Technology Landscape
Startup Scouting
Whitespace Analysis
Competitive Analysis
Custom Research
Tailored market research solutions designed specifically for your business objectives and needs.
Read Recent Case Studies
Value Delivered Through detailed ingredient research and clinical analysis, four key ingredient combinations were identified to address the unique health challenges faced by C-section-born babies. These included GOS/FOS prebiotics, Bifidobacterium
Value Delivered The client avoided guesswork and achieved strategic clarity through insights that enabled a 15% faster market entry in the plant-based milk sector, a 25% rise in consumer satisfaction,
Meeting Sustainability Demands with Innovative Packaging for Skincare Products As part of its sustainability plan, a well-known cosmetics company wanted to switch its skincare products to monomaterial packaging. As laws
Need to Identify Key Buyers for Recycled Plastic By-Products Our client, a leading plastics company, faced the task of identifying new markets for its post-consumer recycled plastic by-products. With the
Need to Address Market Saturation and Legal Complexities for Office Suite Expansion The Product Manager of a technology firm sought to expand their office suite product’s features by closely analyzing
Identifying Investment Opportunities and Mitigating Risks The client, a leading automotive company, recognized the need to stay ahead in a rapidly evolving market driven by technological advancements such as electric
Industries We Serve
Our supplier scouting expertise spans across diverse industries, delivering sector-specific insights and opportunities.
Food & Beverages
Driving innovation in alternative ingredients, sustainable packaging, and health-focused products.
Consumer Goods
AI, quantum computing, cybersecurity, and emerging software platforms.
Healthcare & Life Sciences
Digital health, biotechnology, medical devices, and pharmaceutical innovations.
Automotive & Mobility
Electric vehicles, autonomous driving, and next-gen transportation solutions.
Consumer Electronics
Wearables, smart devices, AR/VR, and next-generation consumer tech.
Sustainability & Packaging
Renewable energy, smart grids, energy storage, and sustainability technologies.
Talk to our Leaders With 1500+ Open Innovation Triumphs.
Sr. Vice President
Group Manager
Manager
Excellence & Experience
Most Asked Questions
What is market research?
Market research is the process of gathering, analyzing, and interpreting data about markets, customers, competitors, and trends to help organizations make informed business decisions.
How does market research benefit my business?
Market research helps you understand market trends, customer preferences, and competitor actions, enabling you to make data-driven decisions and reduce risks.
How is market research different from market analysis?
Market research focuses on gathering primary and secondary data, whereas market analysis involves evaluating that data to identify actionable insights and strategies.
How long does a market research project take?
A focused research project typically takes 4–6 weeks, while more comprehensive studies can take 8–12 weeks, depending on the scope.
What industries do you cover?
We cover various industries, including consumer goods, healthcare, technology, automotive, and more. Our research provides insights that can be applied to a wide range of sectors.
What research methods do you use?
We combine primary research (surveys, interviews, focus groups) and secondary research (industry reports, market data, competitor analysis) to provide comprehensive insights.
What deliverables can I expect from market research?
You’ll receive in-depth reports, strategic insights, actionable recommendations, and roadmaps that can be immediately applied to your business strategy
Can I get ongoing market monitoring?
Yes, we offer continuous market tracking to keep you updated on trends, competitor activities, and shifts in customer behavior.
Discover Market Opportunities That Align With Your Goals
Stay ahead of the competition and uncover key trends with GreyB’s Market Research Services. Our insights help you make data-driven decisions to fuel growth and innovation.
