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PPWR, SB 54, EPR: The Packaging Deadlines Beauty Industry Can’t Ignore!

Cosmetic Packaging Trends Report 2026

Sweeping regulatory deadlines are forcing industry-wide transformation: EU’s PPWR regulation enters force February 2025 with full application by August 2026, California’s SB 54 mandates 100% recyclable packaging by 2032 with 65% recycling rates, and Extended Producer Responsibility (EPR) programs are expanding across the U.S. Meanwhile, airless systems are growing at 6.1% CAGR through premium skincare demand, while traditional single-use cosmetic packaging faces outright bans in hospitality sectors by 2030.

These challenges are creating massive opportunities for companies that can spot the right trends early. Our upcoming trend report examines the key developments transforming cosmetic packaging, providing valuable insights to inform your packaging, regulatory, and procurement strategies as market demands evolve.

What’s Inside the Report?

Breakthrough Innovation – Discover how industry leaders like L’Oréal, Unilever, Estée Lauder, and emerging sustainable packaging companies are tackling the most critical challenges through refillable systems, mono-material designs, and PPWR-compliant recyclable innovations.

Innovative Technologies – Identify the latest solutions, including APR-preferred PET/PP formulations, metal spring-free pump systems, post-consumer recycled (PCR) plastic integration, biodegradable packaging alternatives, and digital labeling technologies that enhance performance while meeting regulatory requirements.

Real-World Results & Applications – See how innovations like airless refillable architectures pre-qualified against PPWR criteria, design-for-recycling bill-of-materials checklists, EPR-compliant supplier contracts, waterless formula packaging, and mono-material strategies are revolutionizing cosmetic packaging compliance and sustainability.

Partnerships & Expansion – Explore how strategic collaborations between cosmetic brands and sustainable packaging innovators, recycling technology providers, regulatory compliance specialists, and EPR program operators are accelerating innovation adoption and scaling compliant packaging solutions globally.

Regulatory Insights – Navigate the complex landscape including EU PPWR design-for-recycling criteria, California SB 54 recyclability requirements, EPR program obligations across expanding U.S. states, PFAS restrictions in packaging materials, and emerging single-use packaging bans that impact cosmetic packaging strategies and market access.

These innovations are solving regulatory compliance challenges, meeting sustainability mandates, enabling refillable business models, and creating cosmetic packaging solutions that deliver superior consumer experience while aligning with circular economy principles and stringent environmental requirements. Sign up now to gain exclusive access to our comprehensive report on breakthrough innovations in cosmetic packaging!

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