Beauty is no longer a set of separate categories. Skincare is turning into ingestibles, fragrance is becoming a mood and identity tool, makeup is merging with skincare, and devices are quietly reshaping at‑home routines. At the same time, GLP‑1 users are rewriting body and face expectations, ingredient‑savvy consumers are questioning every INCI, and AI is personalizing routines across skincare, hair, color, and scent.
Our Beauty Trends Report looks across skincare, makeup, haircare, body care, and fragrance to map the technologies, formats, and behaviors that will define the next 2–3 years. It connects biotech, neurocosmetics, hyper‑personalization, “side‑effect beauty” in the GLP‑1 era, and scent layering into one R&D‑ready view, so your teams are not chasing siloed fads but building cohesive roadmaps.
What’s inside the report?
Metabolic & longevity beauty
- How “metabolic beauty” and longevity thinking are moving beauty from surface care to deeper markers like energy, repair, and inflammation, across skincare, hair, and body.
- Where GLP‑1‑driven weight loss is creating new demand for skin firmness, contouring color cosmetics, and supportive nutrition, and what that means for product pipelines.
Biotech actives across categories
- How bio‑synthesised collagen, fermented actives, microbiome‑friendly ingredients, and lab‑grown lipids are scaling from niche serums into mass skincare, haircare, and even color.
Neurocosmetics, sensorial synergy, and mood beauty
- Why neuroscience‑aligned beauty is moving from buzzword to brief, with mood‑modulating fragrances, textures, and skin‑care rituals designed to calm, focus, or energize.
- How brands are blending scent, texture, sound, and color to create multi‑sensory routines that link mental well‑being to everyday beauty use.
Hyper‑personalization and beauty tech
- How AI diagnostics, AR try‑ons, and “phygital” tools are shifting from marketing gimmicks to engines for shade creation, routine design, and even on‑demand 3D‑printed products.
- What cross‑category personalization looks like when one profile informs skincare, makeup, hair, and fragrance recommendations, not four disconnected tools.
Fragrance as wardrobe, layer, and wellness signal
- The shift from a single “signature scent” to curated wardrobes, layering rituals, and mood‑ or identity‑driven fragrance capsules.
- Emerging notes, new formats (hair mists, oils, solid perfumes, scented skincare), and how #perfumetok and social discovery are changing brief writing.
Instead of chasing separate “skincare trends” and “fragrance trends,” this report helps you see how they fit together into one consumer reality and where to place your bets next.
Fill out the form below to get early access to our Beauty Trends Report and speak with our experts about which platforms and claims make the most sense for your portfolio and capabilities.
