Coca-Cola’s choice of sugar alternative
Sugar reduction is a bitter-sweet challenge that the food industry has been facing for sometime now.
My team has been tracking the different sugar reduction methods that companies are coming up with, and I wanted to share a couple of them with you.
As you know, replicating the original taste of the sweet-sweet sucrose has been the biggest challenge. Sweet toothed users wish for natural low-calorie sweeteners.
Coca-Cola has been working on sugar alternatives but hasn’t been able to nail the original sugar taste.
However, Coca-Cola and Purecircle are now working hard to achieve a flavor profile that is similar to sucrose.
They’re attempting it by passing a solution of steviol glycosides through a multi-column system which is packed with an adsorbent resin. They have described this process in their patent US2022232869A1.
Apart from that, Sweet Green Fields and EPC Natural, are also working on steviol glycosides. More precisely, they wish to improve the solubility of steviol glycosides with hydrolysis.
They combine the hydrolysed compound with other salts, and natural or synthetic sweeteners to make compositions with improved solubility and sensory profile, as mentioned in their patent EP3768098A4.
We have done a lot of research on FDA approved sugar alternatives similar to above examples. Apart from alternatives, we’ve also covered their consumer reaction, and their taste profile.
You can find our research here- https://www.greyb.com/blog/sugar-reduction-technology/