Major food companies are now asking AI to inform them about their users’ consumer preferences.

This shift allows businesses to quickly adapt to changing tastes and stay ahead of the competition. 

For instance, major players like Diageo are teaming up with companies such as IBM to enhance their data analytics for flavor innovation, signaling a move towards data-driven product development.

One such startup, Gastrograph AI (US), uses machine learning to model and predict consumer flavor preferences with remarkable accuracy. 

Their approach involves gathering consumer feedback on existing products to predict and develop new flavors that resonate with specific demographic and regional tastes.

Gastrograph AI stands out with its real-time consumer preference predictions, track record, unique methodology and successful case studies, making it a leader worth paying attention to. 

So how does this affect you? Since AIs like the one above can predict consumer preferences in a fraction of the time of traditional consumer research, companies will be able to adapt to consumer preference changes as they occur. 

Who leads the innovation game is just a question of who gets to know these trends and technologies first. You can beat your competition easily by shifting “Innovation” from your optional to necessary list – read what other trends you should get behind from here- https://www.greyb.com/blog/food-beverage-trends/