Did you know that Chinese companies now control 53.8% of the foundational patents behind the emerging H.267 VVC standard?

This changes who controls video codec technology globally with tech and software companies now holding more patents (38.8%) than traditional electronics and telecom firms.

To make better licensing decisions teams need to analyze the companies and technologies behind H.267 long before the standard is finalized. So to help them my team created our Beyond VVC (H.267) Report- https://www.greyb.com/resources/beyond-vvc-h-267-report/

Some key takeaways from the report include:

• Two competing approaches- ECM leads with over 3,000+ patents, focused on Intra/Inter Prediction and In-Loop Filtering. NNVC, with 590+ patents, is betting on AI-powered, end-to-end compression, creating a parallel codec architecture.
• AOMedia’s Silence Signals a Split- Google and Tencent are the only AOMedia members contributing to JVET, while major players like Apple, Amazon, and Meta are absent. This points to diverging paths between AV2 and H.267.

My team reviewed JVET meeting documents to understand the core technical concepts, then used these insights to conduct targeted patent searches around the actual technology being considered for the H.267 standard.

Additionally, IAM has published an article based on the insights from our report. You can read it here.