Value Delivered
The client avoided guesswork and achieved strategic clarity through insights that enabled a 15% faster market entry in the plant-based milk sector, a 25% rise in consumer satisfaction, and a 20% increase in product variety.
Problems Solved
A leading global food and dairy company from the USA sought clarity on Chile’s plant-based milk market. The goal was to understand how to effectively position its products in a market with evolving consumer needs and growing competition.
Solution Offered
A detailed analysis of consumer preferences, purchase behaviors, competitor claims, and packaging visuals in the plant-based milk industry was conducted to pinpoint exact market gaps.
The research spotted three critical consumer dissatisfactions:
- Price sensitivity
- Limited variety
- Nutritional quality
These insights informed the client’s strategy for price optimization, diversified offerings, and improved nutrition-focused formulations.
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