Value Delivered
By thoroughly analyzing 3 composting technologies, benchmarking 10+ major operators and facilities, and assessing certification requirements in the UK, the client gained a comprehensive view of the compostable packaging landscape. This enabled informed go-to-market decisions, identified infrastructure gaps, and provided actionable insights on technology options and claim strategies, accelerating the adoption of compostable packaging in the UK.
Problems Solved
A global packaging company sought a clear understanding of the composting infrastructure, technologies, and certification requirements in the UK to guide the development of compostable packaging. The goal was to ensure that the company could confidently navigate regulatory requirements and create products with verifiable claims.
Solution Offered
A thorough review was conducted to assess composting technologies, collection systems, facilities, and certification schemes in the UK. Key steps included:
- Benchmarking against government reports, third-party databases, and on-ground pilot studies.
- Mapping technical capabilities and facility readiness to ensure the infrastructure could support large-scale compostable packaging adoption.
- Identifying regional claim requirements to ensure packaging could meet local certification standards.
The findings revealed critical infrastructure gaps, technology options, and claim strategies, which enabled the client to make informed decisions that would accelerate the adoption of compostable packaging in the UK.
Download the full case study to see how detailed market insights powered the client’s strategic decisions for compostable packaging in the UK.
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