The uncommon question – What is NOT going to change in 10-years?

What change can be seen in 10-years? What will be different 10-years from now?

But, one question is not asked much and can open room for interesting conversation –

“What is NOT going to change in 10-years?”

Let me take you through a conversation that happened recently within GreyB and how it unfolded into what will not change in the world of innovation.

Shreya Jayant


I was reading an article and I came across this. 

Someone asked Jeff Bezos in an interview, “What do you think is going to change in the next 10 years?” 

Jeff Bezos, as quoted by Google, is an entrepreneur, a media proprietor, an investor, a computer engineer, and a commercial astronaut. 

So, all in all, he’s quite a big deal professionally. 

Let us take a look at his response. 

In that response, one word stands out to me currently, plainly because it is something that is being talked about and is the current trend. 

Fast Delivery. 

It seems everyone is set on reducing the amount of time it takes, to the point of making it seem almost an instant process of getting what you want, be it food or any other material stuff. 

Amazon brought delivery in one day instead of 4 to 5 business days with Prime.

This is why Zomato is launching a 10-minute food delivery.

Instant gratification. 

As depicted by the digital voyage, the argument goes: In this bold new world of instant gratification, we never have to wait for anything. Want to read the book you just heard about? Order it on your Kindle and start reading within minutes. Getting lonely with your book or movie? Launch a dating app and start swiping until someone shows up at your door.

If I talk about things like health or learning new things, personally, the mindset of “getting things done asap” has become somewhat of a problem. Conflicted between choosing to learn new things quickly (which is regarded as a strength) or taking the time to study a topic in-depth and giving myself enough time to practice, make mistakes with it, it’s become quite a dilemma to deal with. This is also why resources that offer solutions to our problems quickly, like youtube videos such as “get fit in 10 days”, and “learn Javascript in 10 minutes”, have become quite popular. We want things, and we want them as quickly as possible. 

As stated above, this mindset is being used as a business problem, and solutions are being brought forth by companies. But is this solution good for us in the long run?  We are getting impatient, and our attention span is getting shorter and shorter. Online technology ensures the prompt arrival of what we want. Although we’re getting the efficiency gains of reduced wait times, we are teaching our brains that good things come to those who fail to wait. And is that a good thing? Is it not conflicting? 

The internet’s effects on our character are ambiguous. Mostly it is variable, based on how we use it. This puts the burden back on us: the burden to make good choices about what we do online, guided by the kind of character we want to cultivate. Talking about this topic, there are countless different perspectives on right and wrong here. What may be wrong with me may not be a problem for you. So the way one tackles this is wholly dependent on the situation and the person. 

Leaving it at that, here’s something you may find interesting.



Shreya has put forth some mind-wrecking points in her email and Deepak responded with another ‘give it a thought’ email.

Though there has been a shift in what people are expecting and that shapes the future of companies, there is something that hasn’t changed and is not likely to change. To know, you must read ahead.

Deepak Sayal

Director GreyB

Shreya, a very good point.

Another thing that has not changed if we look at the past – Innovation.

If I asked what behavior is common and has not changed throughout the history of human mankind, it would be – the inherent nature to innovate.

Humans were innovating 5000 years back, and they will be innovating 25 years later. When our main motive was food, we were making tools from rocks, and now when our need is to connect, we are making tools for virtual meetings (meta).

So one thing that will not change in 10 years – is a desire to improve things around us.

People will never stop innovating.

20 years back, nobody would have believed Jeff. But what he said turned Amazon into one of the most valuable companies on earth.

When I say this now, I do not expect everyone to believe this. However, we are on a path where our vision is to enable every company to solve their problem through innovation. I am sure this vision will take us a long way.



The impact of innovation is and will always be huge. No matter how people’s preferences evolve and what trends may come, innovation will remain irreplaceable part even in the future. What do you think? Share your thoughts in the comment section below.

Next read: Learn, Improve and Stay Thoughtful

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