Global food‑tech market rose from about $172 billion in 2022 to $210.9 billion in 2024, forecast to grow at ~8.2% CAGR through 2034. In North America, the sector is expected to grow at ~9.4% annually from 2023 to 2030.
This growth is driven by automation, digital supply chains, sustainable products, and consumer demand for alternatives.
At the same time, firms face major pressures. Reducing sugar without compromising flavor is one focus. Another priority is alternative proteins: this market is valued at $90.5 billion in 2024, projected to reach $239 billion by 2034, growing at a rate of roughly 10% CAGR.
Food-waste management is also critical, as global losses cost around $1 trillion per year, and forklifts account for 27–40% of the food supply. ReFED estimates 31% of US food is wasted.
Companies are developing various food technologies to enhance every aspect of the food landscape.
This article discusses 10 food‑tech companies addressing a key segment and helping shape a more efficient, sustainable, and responsive food system.
1. Beyond Meat (Alternative Protein)
| Founding Year | 2009 |
| Location | El Segundo , California |
| Food Tech Area | Meat Alternatives |
Beyond Meat was founded by Ethan Brown after licensing plant-based protein technology from University of Missouri professors Fu-hung Hsieh and Harold Huff. The company launched its first product, Beyond Chicken Strips, in 2012 and expanded nationally within one year. It developed Beyond Beef Crumbles in 2014 and later added plant-based pork.
The company went public in May 2019, becoming the first plant-based meat analogue company to do so. During the COVID-19 pandemic, the company began distributing its products through grocery and convenience stores. It launched an e-commerce platform in 2020 to sell directly to consumers (D2C).
Technology and Products
Beyond Meat’s core technology centers on replicating the sensory and nutritional qualities of animal meat using plant-based ingredients. The company uses a blend of pea protein, rice protein, mung bean protein, and potato starch, along with beet juice for color, to create products that look, cook, and taste like traditional meat.
This technology includes a proprietary extrusion process that aligns plant proteins in a fibrous structure similar to muscle tissue.
Over time, Beyond Meat has expanded its product line.
Beyond IV Platform and Products
Beyond Meat introduced its Beyond IV platform on February 21, 2024, marking the fourth generation of its Beyond Burger and Beyond Beef products. This initiative stemmed from a multi-year collaboration with medical and nutrition experts aimed at enhancing both the nutritional profile and taste of plant-based meats.
The Beyond IV platform distinguishes itself by incorporating avocado oil. This change reduces saturated fat by 60% to just 2 grams per serving, and lowers sodium content by 20%.
It also includes 21 grams of protein per serving from a blend of peas, brown rice, red lentils, and faba beans. The ingredient list has been simplified, eliminating coconut and canola oils.
This reformulation has earned recognition from leading health organizations, including certifications from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program.
“We’re going to be focusing a lot on marketing this product in a way that resonates with the consumer and really helps them understand that not only is this a product they can feel good about from a health standpoint, but it’s an absolutely delicious product to feed themselves and their families,” said Chief Communication Officer, Shira Zackai in an interview.
New Products
In May 2025, Beyond Meat showcased its latest products at the National Restaurant Show in Chicago, including Beyond Steak Chimichurri Bites, Beyond Classic Cheeseburger, Beyond Chicken Pieces Moroccan Couscous Salad, and Beyond Steak & Egg Bites.
The company also relaunched its Chicken Pieces in response to strong consumer demand for its original, unbreaded plant-based chicken, which it had pulled from the market in 2019.
This reformulated product is free from cholesterol, hormones, antibiotics, and genetically modified organisms (GMOs).
2. Nutrias (Nutraceuticals)
| Founding Year | 2014 |
| Location | Dublin, Ireland |
| Food Tech Area | Nutraceuticals |
Nuritas was founded by Dr. Nora Khaldi, who envisioned revolutionizing ingredient discovery by combining AI and genomics to identify bioactive peptides from natural food sources.
Nuritas utilizes a proprietary AI platform, known as the Magnifier NπΦ™, which enables the rapid identification and validation of bioactive peptides. This platform accelerates peptide discovery by analyzing vast datasets, including ‘omics’ analyses, and employs machine learning algorithms to predict peptide efficacy.
The technology has demonstrated a clinical success rate of over 80%, which reduces the time from discovery to market-ready ingredients.
Products
Nuritas has developed several peptide-based ingredients, including:
- PeptiStrong®: PeptiStrong® is a patented ingredient comprising a network of bioactive peptides derived from the enzymatic hydrolysis of fava bean protein. It has achieved FDA GRAS status and is approved by Health Canada. It functions via MTOR and Phospho-S6 pathways to increase muscle synthesis and reduce muscle breakdown. Three clinical studies have demonstrated a 20% strength gain and a 1% increase in bone density over a 56-day period.
- PeptiYouth™: It is an anti-aging peptide aimed at improving skin health by promoting collagen production and reducing wrinkle depth. Clinical trials demonstrated significant reductions in the appearance of crow’s feet and eye wrinkles after 28 days of use.
Upcoming Products
Nuritas plans to launch additional peptide-based ingredients, with three new clinically validated peptides slated for release in 2025. These forthcoming products are expected to address areas such as sports-related inflammation and other health concerns, leveraging the company’s AI-driven discovery capabilities.
Collaborations
Nuritas has engaged in strategic collaborations to expand its market reach and enhance its technological capabilities. Notable partnerships include:
- Givaudan: Collaborated to co-develop food system solutions utilizing AI-discovered peptides, aiming to innovate in flavor and health by integrating bioactive peptides into food products.
- Sumitomo Chemical: Entered a multi-year partnership to discover bioactive peptides through AI, supporting sustainable food production systems.
- Pharmavite: Partnered to integrate Nuritas’ AI-discovered peptides into dietary supplements, enhancing product efficacy and scientific validation.
- Product partnerships: Glaxon has partnered with Nuritas to create a new supplement called Anomaly. It is available via Glaxon & GNC. Two other products on the market powered by Nuritas are Nutrabolt’s cellucor P6 innovation and Healthgevity’s anti-aging, precision peptide supplement LONGEVITY.
Growth Plans
Following a $42 million Series C funding round in December 2024, led by M&G Investments and McWin Capital Partners, Nuritas is focused on scaling its operations and expanding its global footprint. The company plans to release new products in 2025 and is investing in expanding its international customer base.
3. Incredo (Sugar Reduction)
| Founding Year | 2014 |
| Location | Petach-Tikva, Israel |
| Food Tech Area | Sugar Reduction |
Incredo is an Israeli food-tech company founded by Eran Baniel and his father, Professor Avraham Baniel. Professor Baniel, at the age of 95, developed the foundational technology behind Incredo Sugar, which aims to reduce sugar consumption without compromising taste.
Technology
Incredo’s core technology enhances the delivery of sugar molecules to sweet taste receptors, thereby improving the perception of sweetness. This is achieved by binding real cane or beet sugar with trace amounts of a natural carrier, which form clusters that efficiently deliver sweetness to the tongue.
The company’s latest innovation, Incredo® Sugar G2, is a concentrated, clean-label solution made from real sugar and protein. It is available in both plant-based and dairy-based options. It offers increased flexibility in manufacturing processes and has received GRAS (Generally Recognized as Safe) status from the FDA.
Products
Incredo’s product portfolio includes:
Incredo® Sugar: Incredo® Sugar is a clean-label sugar reduction solution that allows for up to 70% less sugar without altering taste or texture. It is made from real cane or beet sugar. It utilizes a unique technology that enhances the efficiency of sugar delivery to the sweet taste receptors, resulting in an increased perception of sweetness.
In a consumer blind test conducted in November 2018 by Nielsen’s subsidiary, 68% of participants preferred products made with Incredo® Sugar, which had 40% less sugar, over the full-sugar versions.
Incredo® Sugar G2: Incredo® Sugar G2 is a concentrated version designed for easier integration into various food applications, enabling up to 50% sugar reduction. It is a powdered blend made from real cane or beet sugar and protein, available in both plant-based and dairy-based options.
The technology blends and dries sugar and protein to form unique sugar clusters that dissolve quicker in the saliva, increasing the concentration of sucrose around the sweet taste receptors.
When using Incredo® Sugar G2, it is possible to reduce 30%-50% of the sugar levels in food and snack products. In 2024, the FDA provided GRAS status to Incredo Sugar G2 in food products. It is also shortlisted for World Food Innovation Awards & included in the FoodTech 500.
These products are suitable for use in a wide range of applications, including baked goods, nutraceuticals, bars, snacks, chocolates, spreads, fillings, coatings, sugar confectionery, caramels, chewing gum, and other similar products.
Collaborations
Incredo has formed strategic partnerships to enhance its market reach:
- Sucro Ltd.: Incredo has entered a manufacturing and commercial distribution agreement with Sucro Ltd. This partnership supports Sucro’s new refinery construction in University Park, Illinois, to meet increased market demand for value-added specialty products.
- Batory Foods: In June 2022, Incredo entered into a commercial distribution agreement with Batory Foods, a prominent U.S.-based ingredient distributor. This expands the availability of Incredo® Sugar across North America. This partnership integrates Incredo® Sugar into Batory Foods’ extensive portfolio.
- Blommer Chocolate Company: The collaboration began with the launch of Blommer’s Discovery line in 2022, which includes reduced-sugar chocolate chips and confectionery coatings using Incredo’s sugar reduction technology. These products contain significantly less sugar without the use of high-intensity sweeteners or sugar alcohols. The line is designed for functional use in applications such as panning, coating, and inclusions in categories like bakery, confectionery, and frozen desserts.
- IC Formulations: In October 2023, IC Formulations, a U.S.-based nutraceutical manufacturer, announced an exclusive partnership with Incredo Ltd. to integrate Incredo® Sugar into its A Better Gummy® product line. These gummies are formulated without corn syrup, sugar alcohols, or artificial sweeteners, aligning with clean-label standards. The product line includes various formulations targeting wellness areas, including immune support, gut health, sleep, and energy.
The partnership addresses the growing demand for reduced-sugar nutraceutical products, particularly in the children’s supplement market, where high sugar content is a concern.
4. Huhtamaki Oyj (Sustainable Food Packaging)
| Founding Year | 1920 |
| Location | Espoo, Finland (Operates globally in 36 countries) |
| Food Tech Area | Mono-material flexible packaging and High-precision fiber technology for food-safe, recyclable packaging |
Huhtamaki Oyj is a global leader in sustainable packaging solutions, specializing in food-on-the-go and food-on-the-shelf packaging.
In 2024, Huhtamaki reported net sales of EUR 4.1 billion. Its business is organized into four segments: Foodservice Packaging, North America, Flexible Packaging, and Fiber Packaging.
Technology
Huhtamaki invests in advanced technologies to enhance sustainability and functionality in packaging. The company has developed mono-material flexible packaging solutions using materials such as paper, polyethylene (PE), and polypropylene (PP) for retort applications. Its products offer recyclability without compromising protection or affordability.
Additionally, Huhtamaki utilizes high-precision fiber technology to develop food-safe, sustainable packaging with superior functionality, thereby contributing to circular and low-carbon systems.
Products
Huhtamaki’s product portfolio encompasses fiber-based containers, paperboard cartons, and flexible packaging solutions for a diverse range of applications, including food, beverages, pet care, and pharmaceuticals.
The company has introduced recyclable single-coated paper cups for yogurt and dairy products, known as ‘ProDairy,’ which reduce plastic content to below 10% while maintaining high performance standards.
Furthermore, Huhtamaki offers hot and cold cups with a minimum of 95% fiber content, enhancing recyclability through existing waste streams.
Recent Acquisitions and Collaborations
Zellwin Farms Company (April 2025): Huhtamaki acquired Zellwin Farms Company, a U.S.-based manufacturer specializing in molded fiber egg packaging. This acquisition aims to strengthen Huhtamaki’s position in sustainable fiber packaging solutions and expand its presence in the North American market.
BOBST (2024): Huhtamaki partnered with BOBST, a leading supplier of printing and converting equipment, to develop recyclable flexible packaging solutions. This collaboration focuses on creating mono-material packaging that meets recyclability standards while maintaining optimal performance.
Growth Plans
Huhtamaki’s growth strategy focuses on sustainability, innovation, and expanding its global footprint. The company invested approximately $30 million to expand its manufacturing capacity in Paris, Texas, adding around 400,000 square feet to its existing infrastructure.
Additionally, Huhtamaki is consolidating its production footprint by closing its facility in Port Klang, Malaysia, to streamline operations and strengthen its foundation for future growth in the Asia Pacific region.
The company aims to capitalize on growth opportunities in emerging markets, particularly in China and India.
5. DSM-Firmenich (Precision Nutrition)
| Founding Year | DSM (Dutch State Mines) – 1902Firmenich SA – 1895Merger – 2023 |
| Location | Maastricht, Netherlands, and Kaiseraugst, Switzerland (operates 60+ countries) |
| Food Tech Area | Personalized Nutrition, Nutrition & Health Ingredients, Functional Food Solutions |
DSM-Firmenich specializes in precision nutrition solutions. Formed in 2023 through the merger of Royal DSM and Firmenich, the company combines DSM’s expertise in nutritional ingredients with Firmenich’s strengths in flavors and fragrances.
Its Health, Nutrition & Care division focuses on delivering tailored dietary products and services across various sectors, including early life nutrition, medical nutrition, dietary supplements, and personalized nutrition.
Technologies and Platforms
Personalized Nutrition Platforms
Its subsidiary, Hologram Sciences, is at the forefront of personalized nutrition. In collaboration with the Mayo Clinic, they are developing a Precision Nutrition Platform designed to address malnutrition during surgical recovery.
This platform uses machine learning and adaptive technologies to provide predictive analytics. It helps healthcare providers identify potential health risks based on dietary patterns and suggest preventive measures directly to patients.
The initiative reflects a shift from reactive to proactive patient care.
Health from the Gut
DSM-Firmenich’s “Health from the Gut” platform recognizes the gut microbiome’s influence on various aspects of human well-being, including immune function, brain health, mood, and metabolic processes.
This platform offers a range of science-backed solutions, including enzymes for food intolerance, a portfolio of pioneering biotic ingredients, and human milk oligosaccharides (HMOs), all designed to maintain a healthy gut microbiome.
By leveraging a deep understanding of gut ecosystems, DSM-Firmenich aims to unlock the potential of the gut microbiome for a wide range of health benefits.
Microbiome Targeted Technology™ (MTT™)
Microbiome Targeted Technology™ (MTT™) is DSM-Firmenich’s patented precision delivery system. It is designed to ensure targeted release of nutrients to the colon, thereby modulating and nourishing the gut microbiome. MTT™ employs a dual-action coating that protects the active ingredient through the acidic environment of the stomach and small intestine.
This precision delivery system releases ingredients specifically in the colon, where it can exert prebiotic-like effects. This targeted approach supports gut barrier integrity, immunity, mental well-being, and metabolic health.
Humiome®
Humiome® represents DSM-Firmenich’s innovative biotics portfolio, encompassing probiotics, postbiotics, and the pioneering Humiome® B2—the first ‘biotic’ vitamin powered by MTT™.
Products
Humiome® B2
This patented solution utilizes Microbiome Targeted Technology (MTT) to deliver targeted benefits for gut health. Unlike traditional solutions, where Vitamin B3 gets absorbed in the small intestine, Humiome® B2 strategically releases approximately 90% of its vitamin B2 content specifically in the lower intestine and colon. Upon arrival in this targeted region, the vitamin core dissolves, directly nourishing the gut microbiome.
This targeted delivery fosters beneficial bacterial metabolism, enhances microbiome resilience, and protects the gut environment against oxidative stress.
Additionally, Humiome® B2’s effectiveness can be further amplified when combined with other microbiome-supporting ingredients, including probiotics, prebiotics, postbiotics, and human milk oligosaccharides (HMOs).
Early-Life Nutrition Products
DSM-Firmenich offers a range of science-backed ingredients and customizable solutions to support maternal and infant health. Their portfolio includes human milk oligosaccharides (HMOs), such as 3-fucosyllactose (3-FL) and lacto-N-fucopentaose I/2′-fucosyllactose (LNFP-I/2′-FL), which have received approval from the UK and EU as novel food ingredients. These HMOs are designed to support immune, microbiome, and brain health in infants.
Dry Vit A Palmitate
DSM-Firmenich’s Dry Vit A Palmitate is a clean-label vitamin A ingredient developed specifically for early life nutrition, including infant formula. Recognizing that vitamin A is the most unstable of all vitamins, often degrading during production or over shelf life, DSM-Firmenich formulated this solution to overcome those limitations.
The product is designed to maintain nutritional efficacy and stability throughout manufacturing and storage, ensuring consistent delivery of vitamin A in final applications. Approximately 67% of parents express concern over additives in children’s products, prompting DSM-Firmenich to develop this additive-free alternative.
The ingredient contains no added silica or synthetic antioxidants and is stabilized solely using mixed tocopherols. It is vegan, allergen-free, GMO-free, halal, kosher, and sugar-free.
With its small particle size, Dry Vit A Palmitate is particularly well-suited for dry and wet blending in infant nutrition, offering extended shelf life and resilience to thermal and mechanical processing.
Acquisitions and Divestments
- Sale of Feed Enzymes Alliance Stake to Novonesis (February 2025):
DSM-Firmenich sold its 50% stake in the Feed Enzymes Alliance to its partner Novonesis for €1.5 billion. This move is part of DSM-Firmenich’s strategy to divest its Animal Nutrition & Health business by the end of 2025, allowing the company to concentrate on the human health and nutrition sectors. - Divestment of Yeast Extract Business to Lesaffre (October 2024):
DSM-Firmenich completed the sale of its yeast extract business to Lesaffre. The transaction included the transfer of processing technologies, personnel, and a technology partnership aimed at advancing yeast extract applications in savory ingredients. DSM-Firmenich will continue to supply yeast extracts to Lesaffre until the end of 2025. - Sale of Marine Lipids Business to KD Pharma Group (October 2024):
DSM-Firmenich divested its marine lipids business, which included the MEG-3 fish oil brand and production facilities in Peru and Canada, to KD Pharma Group. In return, DSM-Firmenich received a minority stake in KD Pharma’s parent company, MidCo Omega GmbH. - Shareholding increase in Andre Pectin (April 2025):
On April 3, 2025, DSM-Firmenich announced the completion of its shareholding increase in Yantai DSM Andre Pectin Company Limited (Andre Pectin), raising its ownership from 75% to 90.5%. This strategic move involved acquiring an additional 15.5% stake, further consolidating DSM-Firmenich’s position in the specialty food ingredients sector. The remaining 9.5% of shares continue to be held by Rich Spring Holdings Limited.
This acquisition aligns with DSM-Firmenich’s broader strategy to enhance its portfolio in the areas of nutrition and health.
6. Rubies In The Rubble (Food Waste Management/Upcycled Ingredients)
| Founding Year | 2012 |
| Location | London, UK |
| Food Tech Area | Food waste management and upcycling |
Rubies in the Rubble emerged from Jenna Costa’s observation of significant food waste at New Covent Garden Market, where perfectly edible produce was discarded due to aesthetic imperfections.
Motivated by this, she began rescuing surplus fruits and vegetables and transforming them into condiments, such as chutneys and jams, to reduce food waste and promote sustainability.
Technology
The company’s product development focuses on utilizing surplus produce that would otherwise be wasted. This approach combines traditional preservation techniques, such as pickling and fermenting, with modern food processing methods to ensure product safety and quality.
While specific technological innovations are not detailed, the emphasis is on sustainability and minimizing food waste.
Products
Rubies in the Rubble offers a range of condiments including ketchups, mayonnaises, and relishes. Notable products include:
- Classic Apple Relish: Made from surplus apples, offering a tangy and sweet flavor.
- Spicy Tomato Relish: Utilizes overripe tomatoes to provide a rich and spicy flavor.
- Vegan Mayonnaise: Crafted using aquafaba, a plant-based alternative to eggs, catering to vegan diets.
- Chilli Onion Relish: Combines surplus onions and chilies for a spicy condiment.
These products have been well-received, winning multiple Great Taste Awards.
Partnerships and Collaborations
The company has formed several strategic partnerships to expand its impact:
- Forest Green Rovers: Continued collaboration as the official condiment partner, aligning with the club’s sustainability goals.
- Foodbuy: Partnership aimed at reducing food waste by supplying surplus ingredients for condiment production.
Growth Plans
Rubies in the Rubble is focused on expanding its market presence both domestically and internationally. In 2023, the company launched a £500,000 crowdfunding campaign to support its growth initiatives, including expanding its product range and entering new markets.
7. TE-Food International (Food Traceability & Transparency)
| Founding Year | 2014 |
| Location | Albstadt, Baden-Württemberg |
| Food Tech Area | Blockchain for Food Traceability |
TE-FOOD International GmbH is a German company founded by Erik Arokszallasi, Trung Dao Ha, and Marton Ven, headquartered in Albstadt, Germany. The company offers a comprehensive farm-to-table traceability solution utilizing blockchain technology to ensure transparency and efficiency in food supply chains.
Technology
TE-FOOD’s core technology is a permissioned blockchain platform known as TrustChain, designed to provide end-to-end traceability in the food supply chain. This system captures data at every stage—from farm to table—ensuring that information is immutable and transparent.
The platform facilitates millions of daily transactions and operates across multiple countries, leveraging a decentralized node structure to enhance its scalability and security.
Products
TE-FOOD offers several solutions tailored to different stakeholders in the food supply chain:
- TE-FOOD Enterprise: A comprehensive suite for large-scale operations, providing tools for serialization, data capture, and blockchain integration.
- TE-FOOD Lite: A streamlined version aimed at small to medium enterprises, facilitating compliance with international traceability standards.
- B2B Mobile App: An application designed for business users to manage and verify traceability data on the go.
Collaborations
The company has formed several strategic partnerships to expand its reach and capabilities:
- Vinamilk: Collaborated to implement blockchain-based traceability for organic milk and instant formula products.
- Manafeth Middle East Consulting & Technology: Partnered to introduce TE-FOOD’s solutions in the Middle Eastern market.
- HALAL TRAIL: Joined forces to bring halal food companies onto the blockchain, enhancing transparency in halal product sourcing.
- Honeywell: Partnered to offer a full range of traceability tools for supply chains.
Additionally, the company collaborates with a diverse range of implementation partners to deploy its blockchain-based traceability solutions. Key partners include global consulting firm Deloitte, GS1, and Eurofins.
8. Natural Machines (3D Food Printing)
| Founding Year | 2012 |
| Location | Barcelona, Barcelona |
| Food Tech Area | 3D Food Printing (Foodini) |
Natural Machines specializes in 3D food printing technology. It aims to revolutionize food preparation by creating personalized, healthy meals using fresh ingredients.
Their flagship product, Foodini, is a 3D food printer designed for both home and professional kitchens. Foodini allows users to print food items by extruding fresh ingredients through capsules.
Foodini utilizes a paste deposition method, where ingredients are loaded into capsules and extruded layer by layer to form edible structures.
This approach enables the creation of intricate designs and textures that would be challenging to achieve manually. The printer has multiple nozzles to handle different ingredients simultaneously, which helps in making multi-component dishes.
Foodini’s design features five stainless steel capsules that users can fill with their choice of fresh ingredients. The printer’s software allows for the creation of custom food designs, which can be saved and reproduced as needed. Additionally, it is a WiFi IoT (Internet of Things) connected kitchen appliance.
Partnerships and Collaborations
In 2022, Natural Machines partnered with CurifyLabs, a pharmaceutical technology developer, to explore the use of 3D printing in personalized medicine. This collaboration aims to leverage the precision of 3D printing to create customized drug formulations, potentially transforming the way medications are produced and administered.
“With this partnership, we are developing a unique Medicine-as-a-Service concept for pharmacy compounding, and we believe that our partnership with Natural Machines will bring an affordable and superior 3D printing platform to market.”, Charlotta Topelius, CEO of CurifyLab.
9. Innit (Food Intelligence)
| Founding Year | 2013 |
| Location | Silicon Valley, California |
| Food Tech Area | Food Intelligence Platform |
Innit is a food technology company established to make better food choices and lead healthier lives by leveraging technology to personalize the food experience.
Its core technology is its Food Intelligence Platform, which provides guidance, personalization, and expert validation across food, retail, and health sectors.
The platform utilizes artificial intelligence and machine learning to provide users with personalized recommendations, step-by-step cooking instructions, and seamless integration with smart kitchen appliances.
In 2023, Innit unveiled FoodLM™, a Generative AI platform that integrates expert validation of diet, cooking, and healthy eating requirements. This addresses the need for reliable AI solutions in the global food industry.
Collaborations
Roche Diabetes Care France: In April 2022, Innit expanded its collaboration with Roche Diabetes Care France to integrate their blood glucose meters with Innit’s PHIL app. This integration enables patients with type 2 diabetes to monitor their blood glucose and HbA1c levels, providing personalized dietary recommendations to manage their condition effectively.
Google Cloud: In September 2021, Innit partnered with Google Cloud to help grocery retailers deliver personalized services across the entire meal journey, spanning online, in-store, and at-home experiences. This collaboration combines Innit’s personalized nutrition and shoppable recipes with Google Cloud’s powerful search and recommendation technologies.
Carrefour: In 2021, Innit collaborated with Carrefour, a leading European grocery retailer, to power the retailer’s personalized nutrition score initiative. This partnership aimed to provide consumers with personalized nutrition information to make healthier food choices.
10. Miso Robotics (Food Robotics/Smart Appliances)
| Founding Year | 2016 |
| Location | Los Angeles, California |
| Food Tech Area | AI-powered kitchen robot |
Miso Robotics is a pioneer in kitchen automation and AI-driven robotics for the foodservice industry. The company aims to revolutionize restaurant operations by integrating robotics and artificial intelligence into kitchen workflows, enhancing efficiency, consistency, and safety.
At the core of Miso Robotics’ offerings is its proprietary Miso Kitchen AI, a sophisticated platform that powers its robotic systems. This AI integrates advanced computer vision, motion planning, and real-time learning to enable robots like Flippy to perform complex cooking tasks with precision.
The company claims to have self-healing capabilities. This allows it to detect and resolve issues proactively, ensuring kitchens continue to run smoothly.
Products
Flippy Fry Station: The flagship product, Flippy, is an AI-powered robotic assistant designed to automate fry stations in quick-service restaurants (QSRs). The latest iteration, launched in January 2025, boasts a 99% uptime, a smaller footprint, and faster installation times, addressing key operational challenges in the foodservice industry.
An advanced version of the original Flippy, Flippy 2 automates both frying and grilling processes. It features an AutoBin system and enhanced food preparation capabilities, making it suitable for a diverse range of menu items.
CookRight: A software-as-a-service (SaaS) platform that provides real-time monitoring and control of kitchen operations, ensuring consistency and quality in food preparation.
The company is actively exploring advancements in AI-driven cooking technologies and expanding its product offerings to address various aspects of restaurant operations..
Collaborations
Ecolab: In May 2023, Miso announced a multi-million-dollar investment and partnership with Ecolab to develop next-generation automation and cleaning solutions for the foodservice industry.
NVIDIA: Miso Robotics has deepened its collaboration with NVIDIA, enhancing its robotic kitchen technology through the integration of advanced tools like NVIDIA cuMotion and Isaac Sim.
By leveraging NVIDIA’s cuMotion, a CUDA-accelerated motion planning library, Miso has fine-tuned Flippy’s robotic movements, reducing planning times and increasing task completion speed by 15-20%. The seamless import of CAD designs from Onshape into NVIDIA Isaac Sim has streamlined the workflow for new customer configurations.
With the use of Isaac Sim’s digital twin technology, Miso can test and simulate cooking scenarios to ensure robustness before deploying them in real-world kitchens.
Growth Plans
On technical levels, Miso Robotics plans to further optimize its robotic systems by leveraging NVIDIA technologies in several key areas. First, with the help of Isaac Sim’s physically accurate, photo-realistic rendering, the company aims to generate synthetic datasets for training and testing perception models. This will enhance Flippy’s ability to recognize and interact with kitchen environments.
Additionally, Miso plans to integrate FoundationPose from NVIDIA Isaac Manipulator, which will enable precise tracking of 3D objects in the kitchen. This will allow for accurate localization of kitchen equipment without the need for fiducial markers. This innovation will improve operational efficiency and adaptability in various kitchen setups.
What’s Next?
The food tech industry is experiencing rapid growth and transformation, not necessarily through funding, but certainly through technological advancements and shifting consumer preferences.
Trends such as alternative proteins, smart kitchens, robotics, sustainable packaging, and 3D food printing are transforming the way food is produced, prepared, and consumed.
With these innovations come new opportunities for food companies to leverage cutting-edge technology to meet the growing demand for healthier, more efficient, and eco-friendly solutions.
However, to capitalize on these opportunities, you should be aware of ongoing and upcoming trends, innovations, and, most importantly, competitors’ moves.
That’s where GreyB can help you. Our industry expert can make it easy for you to track:
- What’s new in a specific area of food tech – precision nutrition, AI in food tech, green packaging, etc?
- Which technology, startup, or innovation should you focus on, and what are your competitors investing in?
- Where is most of the research happening in food tech, or where are the hotspots and opportunities for you, integrating AI, improving your packaging, and ingredient research?
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