Holograms in packaging with a dash of AI may be able to help food and pharma companies save $150 billion. 

Rise of online shopping has led to fake product manufacturing, causing the Food & Pharma industry to lose approximately $150 billion annually.

Reports like FICCI’s CASCADE and global government recognition highlight the significant impact of counterfeiting on industries.

Here’s what companies are doing to tackle this problem- 

• Holistik (India) has developed Nano Optical Image OVDs (Optically Variable Devices)  which are ultra-secure holograms. To maximize authentication, the hologram includes nano text, nano images, microstructures and more. 
• National University of Singapore researchers developed DeepKey, an anti-counterfeiting technology combining a 2D material tag (graphene oxide, MXene, etc.) and AI software for authentication.

The method involves attaching the 2D material to an expanded substrate, then contracting it to create a unique, characterizable topography on the material. This process creates random and unique patterns, making it ideal for authentication purposes. (WO2021216001A1)

There are a lot of new innovations in the field of packaging that are solving problems of multiple industries (like above.) 

Solutions like active and intelligent packaging can help divert 1.1 million tons of food waste and save 314 billion gallons of water. Additionally, it can also prevent the emissions of around 2.43M Metric Tons of CO2e.

We discuss these solutions, their impact and the companies working on them here- https://www.greyb.com/resources/reports/packaging-industry-trends/