Would you have thought a TiO₂ alternative could come from a beetle?

Seprify AG, a spin-off from Cambridge and Fribourg, has created their cellulose-based pigment inspired by the ultra-white scales of the Cyphochilus beetle. It cleverly mimics nature’s light-scattering design to achieve brilliant opacity without the risks associated with nanoparticles. 

They’ve even raised SFr3.4 million ($3.8 million) in seed funding to commercialize this alternative and won the de Vigier Prize in 2022.

On September 17th, we held a short 30-minute webinar exploring TiO₂and how to navigate the whole process without the usual headaches. The session covered:

• How to avoid costly reformulation delays
• Which TiO₂ alternatives show the most promise for scalability
• Ways to preserve brightness, texture, and shelf life without exceeding budget limits

With EU bans already enacted on food and growing pressure on drugs and cosmetics, this discussion offered practical insights for teams rethinking their formulations.

If you’d like to watch the recording and access the resources, you can register here: https://info.greyb.com/reformulating-without-tio-webinar.