Unlock $3 trillion in untapped opportunities with insight-driven whitespace analysis
Identify unmet consumer needs to improve on existing products, tap into new consumer segments within existing products, and bring disruptive solutions.
Over 1000+ Users and 100+ Brands Trust GreyB
Need to Identify Key Buyers for Recycled Plastic By-Products Our client, a leading plastics company, faced the task of identifying new markets for its post-consumer recycled plastic by-products. With the global shift towards sustainable practices accelerating, the company was under pressure to keep up with the rising emphasis on recycling
Seeking Strategic Insights to Find Innovation Gaps in the Anti-Aging Cosmetics Market The R&D team of a Fortune 500 cosmetics company faced increasing pressure to keep pace with the rapid innovations in the anti-aging market. To maintain its competitive edge, the company recognized the urgent need for a comprehensive overview
Seeking Ingredient Efficacy Data to Identify Skincare Innovation Gaps The R&D team of a renowned cosmetics company was looking to identify “whitespace” opportunities to guide their future research in the beauty sector. To achieve this, they required credible, science-backed data on the efficacy of various ingredients in skincare applications. Having
Spot untapped market gaps before it’s too late.
Vet innovations against 100+ key factors
Assess your next innovation using over 100+ critical factors, including technology readiness levels, market gaps, regulatory compliance, and competitor activity.
Use insights from over 12 million patent innovations
Focus on only high-growth sectors
Tap into 1500+ market and technology trends to identify hidden market gaps and areas with real market impact and less competition.
Our Core Strengths, Vouched By 1000+ Clients.
Expertise: Get Experts On-Board
Bridge the gap with expert feedback, ensuring your decisions are backed by industry insights.
Strategy: Goal-specific, Impact-driven.
Embark on a purpose-driven winning course of action. Drive real impact with problem-specific plans.
Agility: Quick, Easy, Best-In-Breed Research.
Say goodbye to data overload. Get crystallized research that simplifies complex insights to share easily with your team.
Exhaustive: Apply cross-Industry Expertise
Tap into cross-industry knowledge for fresh perspectives and accelerated growth.
Our Methodology: How We Analyse White Space
Our systematic approach ensures comprehensive understanding and actionable insights for your White Space Analysis initiatives.
Discovery & Scanning
AI-powered exploration of 500+ global data sources, including patents, research papers, & industry reports, to identify existing solutions and potential gaps.
- Market landscape analysis
- Academic research monitoring
- Your need-gap mapping
- Startup ecosystem tracking
Filtering & Prioritization
Expert-driven filtering using proprietary scoring algorithms to pinpoint the most promising opportunities.
- Custom relevance scoring
- Technology readiness assessment
- Commercial viability analysis
Analysis & Evaluation
Deep-dive by domain experts to validate feasibility and size the opportunity for business impact.
- Expert analysis reports
- Competitive benchmarking
- Risk-benefit assessment
Delivery & Integration
Actionable insights delivered through comprehensive reports and roadmaps to help you capture new markets.
- Executive summaries
- White space opportunity roadmaps
- Ongoing monitoring
Success Stories
Our systematic approach ensures comprehensive coverage and actionable insights for your innovation and R&D strategies.
Global Dairy Leader
Dairy Industry
Challenge
A U.S.-based global food and dairy company needed to understand Chile’s plant-based milk market to position its products effectively amid shifting consumer demands and rising competition.
Solution
Research into consumer preferences, buying behavior, competitor claims, and packaging revealed gaps in price, variety, and nutrition. These insights guided strategies for pricing, diversified product lines, and nutrition-focused formulations.
Outcome
The company gained strategic clarity, achieving 15% faster market entry, 25% higher consumer satisfaction, and 20% more product variety in Chile’s plant-based milk sector.
Key Results
25%
Rise in consumer satisfaction
15%
Faster market entry
3
Leading consumer motivations identified
A Global Nutrition Company
Infant Formula
Challenge
The company needed an infant formula tailored to C-section-born babies that could restore gut microbiota, reduce infection risks, and meet parental concerns while ensuring regulatory compliance.
Solution
Through ingredient research and clinical trials, a blend of GOS/FOS prebiotics, Bifidobacterium breve M-16V, Lactobacillus fermentum CECT5716, and targeted vitamins was developed. This met regulations, delivered proven results, and built parental trust.
Outcome
The formula combined prebiotics, probiotics, and vitamins to restore gut microbiota, reduce infection risks, and improve infant health. It supported clear product claims and positioned the company as a market leader in regions with high C-section birth rates.
Key Results
50+
Publications, clinical trials, and patents analyzed
4
Ingredient combinations identified
3
Leading brands benchmarked
Why choose GreyB your next partner?
Scouted by GreyB
When your innovation discovery requires verified results, GreyB goes beyond desktop research to validate, verify, and benchmark innovations against the metrics that matter most to you. Explore our Scouted By GreyB series to see how we do it for startup and suppliers.
Startup Database
Discover early-stage startups with groundbreaking innovations. By tapping into a curated list of emerging companies, you can identify potential partners, investment opportunities, and disruptive technologies that are shaping the future across industries.
EIC Partner
GreyB is trusted by the European Innovation Council to deliver strategic insights and tailored solutions that drive innovation, reflecting our commitment to helping businesses achieve long-term success.
Accelerate Innovation Discovery with SLATE
AI-driven platform that streamlines innovation discovery. With a centralized database of research, patents, and industry trends, Slate helps you track competitors, explore new materials, and make faster, data-backed decisions in R&D.
Exceptional Team, Rewarding Results.
I met Ayushi through GreyB. She’s my point of contact there. Always available, and really committed to exceeding our expectations she positively reinforced about the quality of the GreyB staff, and consequently, the deliveries they make. In a special way,
I had the pleasure to meet Ayushi through a Project we had with GreyB. She and her team are one of the most incredible people and teams I have ever worked with! They were always exceeding our expectations, great Communication,
Jatin and the GreyB team recently completed an excellent piece of work for us. They comprehensively searched large quantities of information, summarized key points, and identifying key trends. They kept in contact throughout the work to ensure outputs were fit
We are very happy on how elaborative and comprehensive of the report for the available tools. GreyB team really looking into different aspect and they also tried to hands-on using the app which is very beneficial as the first hand
Jatin and the GreyB team were great in taking the weight of a key project off my hands, doing the majority of the data collection and assessment that I can then use as the basis for the final report. Jatin
I would like to share with the technical community that Jatin is a great partner to work with big challenges. He provides all support and information you will need to take a big decision. Was a pleasure to explore innovation
GreyB provided an outside perspective that was very helpful as an unbiased, objective frame of reference. We were happy that many of our (subjective) assumptions were validated by GreyB’s analysis and some new aspects were added to the picture. The
Working with Jatin has been, in short, brilliant. Jatin’s professionalism and responsiveness, coupled with his ability to communicate even the most technical dairy science, have made him and GreyB our go to partners for tech scanning and patent analysis. Nothing
You incorporated directly the feedback that we gave during the interim calls and updated file was ready for the next review showing a lot of flexibility.
Jatin has supported several R&D initiatives concerning disruptive technologies. Excellent understanding of customer requirements in combination with agility and flexibility.
Ready to Discover Your Next Innovation?
Join 500+ leading companies who trust our White Space Analysis expertise to spot breakthrough opportunities, expand into new segments, and future-proof their growth strategy.
GreyB's Comprehensive Technology Scouting Services
Technology Analysis
Make sense of complex data across patents, products, science, and competitors. Our in-depth analysis helps you uncover emerging trends, validate opportunities, and de-risk innovation decisions.
Supplier Scouting
Need reliable partners to bring your ideas to life? We identify and evaluate suppliers with the right capabilities, certifications, and scale to support your R&D or manufacturing goals.
Startup Scouting
Whitespace Analysis
Market Research
Competitive Analysis
Have a Custom Service Need?
Tailored solutions designed specifically to your goals, whether it’s opportunity validation, pilot testing, or strategic co-creation.
Read Recent Case Studies
Need to Identify Key Buyers for Recycled Plastic By-Products Our client, a leading plastics company, faced the task of identifying new markets for its post-consumer recycled plastic by-products. With the
Seeking Strategic Insights to Find Innovation Gaps in the Anti-Aging Cosmetics Market The R&D team of a Fortune 500 cosmetics company faced increasing pressure to keep pace with the rapid
Seeking Ingredient Efficacy Data to Identify Skincare Innovation Gaps The R&D team of a renowned cosmetics company was looking to identify “whitespace” opportunities to guide their future research in the
Industries We Serve
Our expertise spans across diverse industries, delivering sector-specific insights and opportunities.
Food & Beverages
Driving innovation in alternative ingredients, sustainable packaging, and health-focused products.
Consumer Goods
AI, quantum computing, cybersecurity, and emerging software platforms.
Healthcare & Life Sciences
Digital health, biotechnology, medical devices, and pharmaceutical innovations.
Automotive & Mobility
Electric vehicles, autonomous driving, and next-gen transportation solutions.
Consumer Electronics
Wearables, smart devices, AR/VR, and next-generation consumer tech.
Sustainability & Packaging
Renewable energy, smart grids, energy storage, and sustainability technologies.
Talk to our Leaders With 1500+ Open Innovation Triumphs.
Sr. Vice President
Group Manager
Manager
Excellence & Experience
Most Asked Questions
What exactly is white space analysis?
White space analysis is a systematic process to identify gaps in the market, such as unmet customer needs, underserved segments, adjacencies, or technological opportunities where your organization can innovate, expand, or differentiate.
How is white space analysis different from gap analysis or competitive benchmarking?
Gap analysis typically focuses internally by identifying where performance falls short, and competitive benchmarking looks at what rivals are doing. White space analysis emphasizes external opportunities, focusing on areas no one is serving well or at all. It blends current market dynamics, customer needs, competition, and your capabilities.
What kinds of data sources are used in white space analysis?
We use a mix of quantitative and qualitative inputs including customer feedback and behavior, product usage data, market reports, patent and innovation databases, competitor offerings, trend reports, startup ecosystems, and expert interviews.
How long does a typical white space analysis take?
A focused analysis for one segment or product line usually takes about 4 to 6 weeks. A full market landscape with customer insights, competitive mapping, and opportunity roadmaps may take 8 to 12 weeks or more. For continuous monitoring or follow-up, we also offer periodic updates.
What industries or domains are best suited for white space analysis?
Virtually all industries benefit, especially those facing fast change, technological disruption, and shifting customer expectations. We have worked across consumer goods, healthcare, technology, automotive, energy, manufacturing, and services. It is also useful for markets with strong regulation or industries where innovation cycles are short.
How do you ensure that white space opportunities are feasible and align with our capabilities?
We don’t just flag opportunities; we evaluate them on technical feasibility, regulatory constraints, cost, resource availability, competitive intensity, and alignment with your strategy. Prioritization is based on relevance, potential value, and risk.
What deliverables can I expect at the end of a white space analysis project?
Typical deliverables include opportunity maps, prioritized lists of opportunities with impact versus effort assessment, customer insight reports, competitive landscape and trend analysis, and strategic roadmaps for product or service development. We also provide recommendations for investments, market expansion, implementation guidance, and monitoring plans.
Discover Your Next Innovation
Join 500+ companies that trust GreyB’s White Space Analysis to uncover hidden opportunities and stay ahead.