Ridhima Mahajan is a market researcher and editor at GreyB specializing in the cosmetics and personal care industry. She studies patents, scientific literature, and market developments to find signals that indicate where cosmetic science and ingredient innovation are heading.
Through her work, Ridhima helps R&D teams, formulators, and innovation leaders make sense of complex research and emerging technologies. By connecting scientific discoveries with industry trends, she provides practical perspectives that help companies identify promising ingredients, anticipate competitive moves, and make informed product development decisions.