From securing next-generation hardware to finalizing streaming platform deals, the VVC industry is facing a wave of unprecedented IP and licensing risk.

The fragmentation of dual patent pools (Access Advance and Via LA), the lack of mandated SEP disclosures, and the shift of foundational innovation to non-traditional entities (universities/joint ventures) have made corporate deployment harder than ever. Even giants like Samsung and Qualcomm are feeling the hits of battling:

• Opaque Ownership: Where are the true essential patents for VVC/Beyond-VVC located?
• Royalty Stacking Risk: How can implementers secure a complete license without paying duplicate royalties across pools?
• Next-Gen Tech Divergence: Which compression path (ECM or NNVC) is the de-facto standard for H.267 adoption?

As a result, companies are aggressively defending their intellectual property, pioneering Beyond-VVC (H.267) innovation, and competing for foundational IP ownership at an unprecedented speed.

To stay ahead, teams need to anticipate the licensing landscape of tomorrow, not just the technical standard of today. Our full VVC Patent Landscape Analysis report provides the strategic clarity your teams need.

GreyB’s VVC Patent Landscape Report Brings Clarity

• Licensing De-Risking: Which dual-pool members are most exposed to duplicate royalty claims, and what strategies are the pools using to address this?
• The Beyond-VVC Future: Which companies (and their academic partners) are leading the patent race in NNVC and ECM, and which technologies are being strategically abandoned?
• Essentiality & Enforcement: Who are the undeclared SEP owners outside the pools (e.g., non-traditional entities) that pose the highest litigation risk to implementers?
• Monetization Strategy: How are global licensors (US/KR vs. China) using geographic patent filings to dictate licensing rates and assert enforcement leverage?
• Competitive Costing: What is the true aggregate royalty rate for VVC, and what is the projected royalty impact of the next-generation H.267 standard?

Sample Report: Dolby’s Role in the VVC Landscape

Want to see how a leading player is positioned in the VVC patent space?

Download our free sample report on Dolby, which highlights their R&D directions, patent holdings, JVET contributions, and competitive positioning in the VVC space.