Beyond VVC (H.267) Patent Landscape Report

As video consumption skyrockets, the race to define the next-generation video codec, Beyond VVC (H.267), is intensifying. Driven by technologies like Enhanced Compression (ECM) and Neural Network Video Coding (NNVC), this new frontier will set the stage for the future of digital media.

Key Insights from the Report:

The R&D Battle is focused on the Enhanced Compression Model (ECM), particularly around Intra Prediction enhancements. Leaders like InterDigital and ByteDance are pursuing distinct, powerful optimization strategies to dominate this space.
Bytedance’s Dual Strategy: Bytedance has emerged as a key ‘Ecosystem Architect,’ dominating both JVET contributions (250+) and patent filings (600+). This approach of shaping the standard while owning the IP gives Bytedance unparalleled influence in the Beyond VVC race.
Decentralized Innovation: Innovation Beyond VVC is increasingly decentralizing. Top universities like Xidian University have emerged as R&D hubs, with collaborations (e.g., Xiaomi and Xidian University) producing over 20 patent families. This new model for commercializing academic breakthroughs is reshaping the landscape.
Market Fragmentation Risk: A strategic divide is emerging with key AOMedia members notably absent from JVET development. This signals a significant risk of future standards fragmentation, potentially creating a competing codec ecosystem.

How To Use GreyB’s Beyond VVC Analysis To Your Advantage?

Map the Global Technology & Patent Landscape

Explore global innovation trends in next-generation video coding. Pinpoint key company strategies, emerging technology clusters, and critical development white spaces to inform your R&D roadmap.

Conduct Strategic Competitor IP Analysis

Gain a deep understanding of your competitors’ R&D focus, the velocity and quality of their patent filings, and their future R&D directions, with a specific view on their influence within JVET standardization.

Locate Key Technology and Innovators

Systematically identify breakthrough video compression research, influential academic labs, and high-potential startups for strategic investment, M&A, or licensing opportunities.

Track Innovation from Concept to Patent

Follow the journey of critical ideas from their inception as JVET contributions through to their consolidation as granted patents, giving you a leading indicator of future technology ownership.