People seek validation and actionable insights to enhance their appearance. One app has leveraged this with the help of AI and gained 3.5 million users.

The Umax app has achieved $4.8 million in annual revenue by rating people’s looks. 

The app, also known as LooksMax AI, provides an “Attractiveness Rating” by analyzing selfies for skin quality, jawline, cheekbones, and overall attractiveness. It offers personalized grooming tips based on these results. 

This is how AI is enabling companies to offer personalized solutions and recommendations to customers. Just as Umax has leveraged AI, many larger cosmetics companies are now incorporating it into their services as well- 

• Nivea’s AI skincare app, SKiN GUiDE, helps customers find optimal routines through web-based facial analysis. Using a selfie it determines skin age, evenness, and firmness, offering tailored solutions.
  Users can scan their skin daily and track scores in a personalized diary in the app, where the company creatively markets Nivea products.

• Perfect Corp. has developed AI Skin Care Technology that offers personalized skincare recommendations. Their tool analyzes face photos using AI to detect 14 skin concerns, providing tailored routines based on the data. 

The potential of AI in this industry is immense. It can help your company provide personalized experiences to your customers and keep you ahead of the competition. See how L’Oréal and Lulu Lab are using AI to provide personalized services- https://www.greyb.com/blog/ai-in-skincare/