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Understanding and Adapting to the Packaging PPWR Policy
The EU’s Packaging and Packaging Waste Regulation (PPWR) presents new challenges and opportunities for the packaging industry. GreyB offers the insights and solutions needed to help your business navigate regulatory changes and lead in sustainable packaging.
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PPWR Policy: Transforming the Future of Packaging
The EU’s Packaging and Packaging Waste Regulation (PPWR) aims to reduce the environmental impact of packaging, focusing on waste prevention, increased recycling, and greater responsibility across the packaging supply chain. The new regulation, which impacts all businesses dealing with packaging materials, sets ambitious targets for reducing packaging waste and increasing the reuse of packaging in the coming years.
The PPWR is part of the European Green Deal, which seeks to make Europe climate-neutral by 2050. Compliance with this regulation will shape the future of packaging, driving innovation toward more sustainable materials, better design for recycling, and more efficient waste management practices.
GreyB helps businesses stay ahead of these evolving regulations by providing regulatory intelligence, technology scouting, and market analysis to ensure compliance and foster innovation.

Overcoming Key Challenges in the PPWR Packaging Policy
Overcoming Roadblocks That Slow Down Progress in a Fast-Moving Industry

Meeting Recyclability and Reuse Targets
With the new PPWR policy, packaging must be designed for better recyclability and reuse. Companies face challenges in redesigning packaging while maintaining product integrity and cost efficiency.
Navigating Compliance with Evolving Regulations
Adhering to the shifting regulatory landscape and varying country-specific requirements across the EU presents a complex task for packaging companies, requiring constant monitoring and adaptation.
Addressing Material Sourcing and Supply Chain Constraints
Securing sustainable raw materials for packaging that meet both regulatory standards and consumer expectations continues to be a key challenge for many manufacturers.
Reducing Carbon Footprint of Packaging
With increasing pressure to reduce packaging waste and carbon emissions, companies must innovate in eco-friendly materials and sustainable packaging processes.
Recycling Infrastructure and Innovation Gaps
Effective recycling and waste management systems remain underdeveloped in many regions, hindering the ability of packaging manufacturers to meet the PPWR’s ambitious targets.
How GreyB Helps Navigate the PPWR Policy
Strategic Intelligence to Accelerate Innovation and Reduce Risk
Regulatory Mapping & Compliance Insights
Stay informed about the latest updates on PPWR regulations, regional compliance requirements, and the global packaging waste landscape to guide your strategy.
Patent & Technology Landscape Analysis
Identify and evaluate emerging sustainable packaging technologies, including biodegradable materials, recyclable packaging, and waste-reduction innovations.
Startup & Supplier Scouting
Discover and collaborate with innovative startups and suppliers offering sustainable materials, packaging designs, and recycling technologies.
Competitive & Market Intelligence
Track how competitors are responding to the PPWR policy, including their innovations in recyclable packaging and compliance strategies.
Technology Scouting & Evaluation
Find emerging technologies that enable compliance with the PPWR’s recycling, reuse, and waste reduction targets.
White Space & Gap Analysis
Identify new opportunities in sustainable packaging that align with the PPWR policy, helping you stay ahead in the market.
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