The UK’s proposed higher tax on beverages containing more than 10 grams of sugar per 100 milliliters directly targets iconic brands like Coca-Cola, while HFSS regulations ban advertisements of products high in fat, sugar, or salt, forcing brands to rethink their entire marketing playbook. By 2026, the FDA will phase out petroleum-based synthetic dyes in the US, removing the artificial colors that have defined the visual identity of beverages for decades.
These regulatory pressures are creating massive opportunities for companies that can spot the right trends early. Our trend report explores the key developments reshaping the beverage industry, offering valuable insights to guide your R&D strategies and keep you ahead of shifting market demands.
25%
decline in Gen Z alcohol consumption over four years
54%
consumers aged 18-34 now prefer premium beverages
9.7%
premium consumers are willing to pay for sustainably produced beverages
What’s Inside the Report?
Breakthrough Innovation – Discover how industry leaders like Coca-Cola, Kirin Holdings, Sapporo Breweries, and emerging biotech companies are tackling the most critical challenges in beverage innovation, from sugar reduction to sustainable packaging.
Innovative Technologies – Identify the latest solutions, including AI-powered hydration systems, rapid aging technology for premium spirits, amide-based flavor modifiers, natural color alternatives, and smart beverage dispensing that enhance consumer experience while meeting regulatory requirements.
Real-World Results & Applications – See how innovations like personalized hydration tracking, facial expression analysis for flavor preferences, dry molded fiber packaging, and SiOx coating technologies are revolutionizing beverage development and consumer engagement.
Partnerships & Expansion – Explore how strategic collaborations between beverage giants and technology companies, from wearable integration to AI partnerships, are accelerating innovation and market entry.
Regulatory Insights – Navigate the complex regulatory landscape including UK sugar taxes, HFSS advertising restrictions, FDA synthetic dye phase-outs, and EU packaging regulations, and identify innovations that meet current and emerging compliance standards.
These innovations are solving regulatory challenges, meeting evolving consumer preferences, and creating beverages that extend market reach while building sustainable competitive advantages. Fill the form below to gain exclusive access to our comprehensive report on trends in the beverage industry!
