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Inside Broadcom’s VVC (H.266) Patent Strategy: A Sample Portfolio Analysis

VVC sample report (1)

Broadcom’s VVC (H.266) portfolio highlights undeclared patents, key technical domains, and strategic positioning in the codec ecosystem.

Broadcom’s VVC portfolio reveals a strategic mix of undeclared but potentially high-value assets, creating both uncertainty and leverage within an already complex licensing environment.

As VVC moves into next-generation hardware, mobile devices, and large-scale streaming deployments, Broadcom’s approach adds an extra layer of risk for implementers. With zero declared families, selective R&D-to-patent conversion, and 24 highly relevant undeclared patents, Broadcom represents the exact challenge VVC adopters now face.

At a time when VVC adoption is accelerating across devices, infrastructure, and streaming platforms, the combination of dual patent pools, rising global filings, and non-mandatory SEP declarations has amplified uncertainty around ownership and essentiality.

Broadcom’s selective R&D-to-patent conversion highlights how impactful assets can remain outside pool structures while still aligning closely with the standard.

Key Structural Challenges in the VVC Ecosystem

Opaque Ownership

Essential patents may remain undeclared, making it difficult to understand true technical influence, as seen in Broadcom’s portfolio.

Hidden High-Value Assets

Undeclared patents, such as Broadcom’s 24 likely relevant families, may map directly to mandatory VVC components, remaining invisible in standard pool datasets.

Concentrated Technical Strength

Major contributors are intensifying their filings in domains like High-Level Syntax and Inter Prediction, where Broadcom holds a strong, difficult-to-design-around presence.

This evolving environment reflects a growing focus on protecting influential codec technologies and securing foundational IP positions early.

GreyB’s VVC Portfolio Analysis Brings Clarity

  • Portfolio De-Risking: Identify the relevance and essentiality of a company’s patent families to the VVC standard, whether declared or undeclared.
  • Strategic Growth: Uncover technical domains where a company demonstrates strong R&D influence and significant patent holdings.
  • Crown Jewel Identification: Pinpoint foundational and influential patents within a portfolio that could be high-value assets.
  • Global Footprint: Assess a company’s geographic protection strategy for essential families in key markets.
  • Innovation Drivers: Understand the key inventors and contributors driving a company’s VVC innovation.

Sample Report: Broadcom’s VVC Portfolio Analysis

The free sample report offers a detailed, data-driven review of Broadcom’s role in the VVC ecosystem, including:

  • A breakdown of Broadcom’s R&D directions
  • Mapping of its 70 VVC-related patent families
  • Identification of 24 high-relevance undeclared assets
  • Insight into five influential “crown jewel” patents
  • Analysis of JVET contributions and technology clusters
  • A view of Broadcom’s competitive positioning in H.266

This sample provides a clear demonstration of how systematic portfolio evaluation uncovers hidden strengths, essential assets, and strategic patterns within the VVC landscape.

Inside Broadcom’s VVC (H.266) Patent Strategy: A Sample Portfolio Analysis

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Who are we?

GreyB is an innovation consulting firm which helps law firms, in-house IP and research teams, and business heads gain better clarity about their innovations, patent assets, and research challenges. They have an expertise in analyzing patent data, understanding market dynamics powering research, and delivering IP consultations based on insights.

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