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Discover the Foods Turning Pet Health Challenges into the Next Big Opportunity

Pet Food Landscape mockup

Ingredient scarcity, rising production costs, sustainability concerns, and evolving pet health demands are pushing the pet food industry away from traditional manufacturing. At the same time, human-grade pet food is gaining momentum, as owners seek greater transparency and higher quality in what they feed their pets. 

These challenges are creating massive opportunities for companies that can spot the right trends early. GreyB’s trend report explores the key developments reshaping the pet food industry, offering valuable insights to guide your R&D strategies and keep you ahead of shifting market demands.

42%

of pet owners now prioritize spending on high-quality nutrition

94 Million

U.S. households own a pet

$67.8 Billion

projected pet food sales and treats in 2025 itself!

What’s Inside the Report?

  • Breakthrough Innovation – Discover how industry leaders like Nestlé Purina, Mars Petcare, and emerging biotech companies are tackling the most critical challenges in pet nutrition.
  • Innovative Technologies – Identify the latest solutions, including personalized nutrition algorithms, insect protein cultivation, lab-grown meat, and AI-driven formulation that enhance pet health while reducing environmental impact.
  • Real-World Results & Applications – See how innovations like microbiome-based nutrition, precision fermentation for novel proteins, and smart feeding systems with health monitoring are revolutionizing pet care.
  • Partnerships & Expansion – Explore how strategic collaborations between traditional pet food giants and biotech startups are accelerating innovation and market entry.
  • Regulatory Insights – Navigate the complex regulatory landscape and identify innovations that meet current food safety standards and emerging guidelines for novel ingredients in pet food.

These innovations are solving pet health challenges, reducing environmental impact, and creating nutrition that extend and enhance pets’ lives. Fill the form now to gain exclusive access to our comprehensive report on breakthrough innovations in pet food!

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