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PlantBaby

PlantBaby develops portfolio of clean-label, organic, plant-based foods and beverages to support families.
2020
02-Oct
02-10
Hawaii National Park, Hawaii, United States
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Innovation

Industry Problem

Families need nutritionally appropriate plant-based products for children without dairy, common allergens, refined sugar, artificial flavours, or heavily processed ingredients.

R&D Focus

Organic plant-based childhood nutrition, milk formulation, protein and fat balance, clean labels, allergen-aware products, and family nutrition.

Innovative Solution

PlantBaby created Kiki Milk, an organic plant-based milk formulated for children using ingredients such as oats, hemp, pumpkin seeds, and coconut.

Investment Funding

Last Funding Stage

Seed

Total Funding Amount

10.5M

Last Funding Amount

4.5M

Last Funding Date

04-02-2025

Startup Stage

Seed

Lead Investors

Everywhere Ventures, Big Idea Ventures, Babylist, Flybridge, Springbank Collective

Revenue

$1M to $10M

People

Founders

About

PlantBaby provides plant-based food and beverages for families on the nutritional journey from birth to adulthood. Their products are free from dairy, gluten, refined sugar, GMOs, preservatives, artificial, natural flavors, and glyphosate.

Products

Product

Kiki Milk, an organic plant-based milk for children and families, sold in shelf-stable formats and multiple flavours.

Star Product

Kiki Milk, because it is PlantBaby’s first and best-established commercial brand and has secured national retail distribution.

Demo Product or Complete Product?

Commercial product; Kiki Milk launched in December 2021.

Future Plan

Market Expansion

Expanded across U.S. natural and conventional retail, including Sprouts and Target; the company has also stated international ambitions.

Investment Funding

Closed a seed equity financing round announced in 2025, with the company reporting a $20 million valuation.

M&A and Collabs

Collab

Sprouts Farmers Market, nationwide distribution of 32-ounce Kiki Milk products across more than 440 stores announced in 2025.

Collab

Target, retail launch in selected stores announced in 2025.

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