Traditional liquid shampoos and conditioners typically contain over 80% water, increasing the carbon footprint due to transportation and requiring larger plastic packaging that contributes to environmental pollution
R&D Focus
Waterless Haircare products
Innovative Solution
Susteau has developed innovative, waterless hair care products that transform from powder to liquid upon contact with water
Solution Effectiveness
Susteau reduces the weight and volume of shipped goods and extends the product’s life, as one bottle can last for about 60 washes compared to the standard 15 washes from an 8-ounce liquid shampoo bottle
Investment Funding
Last Funding Stage
Early Stage VC
Total Funding Amount
$7.69M
Last Funding Amount
$2.8M
Last Funding Date
Jan 27, 2020
Startup Stage
Early Stage
Lead Investors
CXT Investments, New Theory Ventures, Precursor Ventures, Rochester Institute of Technology Venture Fund, Tina Bou-Saba
People
Founders
Kailey Bradt
CEO
Kailey Bradt
Products
Product
Moondust Hair Wash, Moondust Hair Wash Unscented, Recycled Blue Comb
Demo Product or Complete Product?
Complete Product
Future Plan
Market Expansion
Between new product launches and a new global distribution strategy planned for 2021
Awards and Recognitions
Awards
The 2021 Beauty Inc Awards for Most Innovative Hair Product
Media Apperance
Cosmetic Executive Women, Global Cosmetic Industry
