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Inside the Hidden Food Trends Reshaping Consumer Behavior

Food Tech trends mockup

Traditional food companies are scrambling to adapt as unexpected trends reshape consumer behavior. GLP-1 drug users have already cut savory snack spending by 11% – far exceeding industry predictions. Meanwhile, freeze-dried candy generates 4.7 billion TikTok views, and AI-powered nutrition systems predict what you’ll eat before you do. 

GreyB’s upcoming trend report explores the key developments shaping the food industry, offering valuable insights to guide your R&D strategies and keep you ahead of evolving market demands.

What’s Inside the Report?

  • AI-Powered Precision Nutrition – Discover how companies like MealMeter eliminate food logging through automated tracking.
  • Novel Processing & Texture Innovation – Explore the freeze-dried food revolution, from nutrient-preserving supplements to shelf-stable gourmet treats.
  • Better-for-You Reformulation – See breakthrough technologies from universities like MIT and Harvard that block sugar absorption.
  • Delivery-Optimized Packaging – Identify innovations like Local Bounti’s lightweight packaging extending shelf life 3-5 times longer.
  • GLP-1 Market Adaptations – Analyze how brands like Nestlé’s Vital Pursuit, are responding to growth in GLP-1 users with nutrient-dense, portion-controlled solutions.
  • Smart Supply Chain Solutions – Discover predictive freshness algorithms from Transparent Path and regulatory compliance strategies for upcoming EU waste reduction mandates.

These hidden trends from pharmaceutical markets to social media are creating massive opportunities in food innovation. 

Fill out the form now to gain exclusive access to our comprehensive report on the food trends reshaping tomorrow’s marketplace!

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