Idea Generation

Even with the customers’ growing need for dairy-free products, sales of most plant-based products have sharply declined in the past year. One of the major reasons consumers reject the use [...]

Boosting research activity is not only critical for a researcher to advance in their role but helps bring breakthrough innovations to a field. But it’s easier said than done, right? The sheer [...]

We’ve all been mesmerized by Instax polaroid cameras. But have you ever wondered if there was a way you could preview and edit pictures before the camera printed it out? Well, that’s where [...]

The first step towards innovation is brainstorming creative ideas. The second, finding ways to implement them in your product/service to make it better than before. But, brainstorming does not [...]

The pyramiding model of search underpins that people with broad interests in a particular area tend to know people with higher levels of knowledge than them. It is similar to how a doctor knows [...]

When solving a problem, we often organize brainstorming sessions with the team. This involves dozens of brains shooting ideas like a machine gun. However, the generation of a huge heap of ideas, [...]

Morphological analysis is simply an ordered way of looking at things. ~Fritz Zwicky Morphological analysis was invented by Fritz Zwicky, a Swedish astrophysicist who used morphological analysis [...]

Creativity and innovation! Many people get confused with a fact that these two terms are independently correlated with one another. Creativity is the generation of ingenious ideas whereas [...]

Do you know in 2008, an invention by a five-year-old on “Sweeping device with two heads” got patented? Some may consider this a shot in the dark, others may simply admit: an idea doesn’t need the [...]